Logo OhmyFi

How to increase sales of your brick-and-mortar business

Faced with the question of how to increase sales? Leaders often try different strategies that lead them to increase the sales of their businesses and to do so, it is necessary to implement specific actions.

Actions or strategies that have as their main objective to increase sales and achieve the commercial objectives of the business. These include implementing tools that allow scalable sales, attracting new customers, implementing loyalty strategies, and communicating with customers effectively.

Undoubtedly, many strategies can be defined to increase the sales of any brick-and-mortar business. As well as, use the right tools to achieve the goals you have set for yourself.

In this article, we will provide you with some strategies that you could implement to increase the sales of your business, strategies that currently work very well for a physical business and that if you implement them and know how to take advantage of them, they will help you increase your current sales volume.

Strategies to increase sales

To increase business sales, there are endless theoretical and practical resources that can help you achieve good results. Among these actions, we have found strategies that have been adopted over time, such as: Defining a unique value proposition, hiring more salespeople, lowering prices, generating offers and promotions or maintaining an after-sales service that ensures customer satisfaction.

However, if we talk about scalability and efficiency They won’t always be the best answer to increase your business’s sales. Obviously, in today’s world, there are many other factors, and one of the most important factors is the information you have about your customers to implement effective strategies.

The knowledge or information you have about your customers is a determining factor to complement, optimize and enhance your marketing campaigns and strategies. However, we all know how complex it is for a brick-and-mortar business to get data from its customers, so How can you get information from your customers? and What strategies to use to increase sales?

Faced with the question of how to increase sales? Leaders often try different strategies that lead them to increase the sales of their businesses and to do so, it is necessary to implement specific actions.

Actions or strategies that have as their main objective to increase sales and achieve the commercial objectives of the business. These include implementing tools that allow scalable sales, attracting new customers, implementing loyalty strategies, and communicating with customers effectively.

Undoubtedly, many strategies can be defined to increase the sales of any brick-and-mortar business. As well as, use the right tools to achieve the goals you have set for yourself.

In this article, we will provide you with some strategies that you could implement to increase the sales of your business, strategies that currently work very well for a physical business and that if you implement them and know how to take advantage of them, they will help you increase your current sales volume.

Sales strategies you can use in your brick-and-mortar business

If you have one or more commercial establishments, (restaurants, cafeterias, shops, hotels, shopping centers, entertainment businesses, supermarkets, banks, universities, schools, transportation or others) you can implement the following strategies that will help you increase the sales of your business.

The goal of this session is to show you how you can make the most of the resources you have at your fingertips and that you usually use or make available to your customers to improve their experience.

Use your business's WiFi as a marketing tool (WIFi Marketing)

Using the WiFi of your business not only helps to improve the visit experience of your customers, but also, it can become the best marketing tool that your business can have, this is because through this tool we can obtain important information from customers.

Through the WiFi of your business, you can know the detailed profile of the customers who visit you, how often they visit you or which are the points of sale most visited by them. Also, know the tastes or preferences of your customers, what interests them most and how they behave within your commercial establishment.

Knowing who visits your business (contact data, demographics, social profile, interests and behaviors) is a huge advantage to implement strategies that help us attract customers, communicate with them, build loyalty and increase sales.

This tool (WiFi Marketing) allows that when the customer visits your business and wants to connect to the free WiFi, they must first interact with question options, forms or personalized ads. After interacting with these possible options, you will be able to connect to the WiFi, from this moment on your business will have at its disposal all the necessary data to implement marketing strategies that help you increase the sales of your physical business.

Below, we have compiled the specific actions that you can implement with WiFi Marketing to increase the sales of your business.

E-mail, SMS or WhatsApp

Once customers have left their data through the WiFi Marketing tool, we can make contact with them through e-mail, SMS or WhatsApp campaigns.

In this type of strategy, you can use various communication formats, such as offers and promotions in a segmented way or in a general way, generate useful ads, discount coupons, among other strategies that help us increase sales.

More optimized Facebook or Instagram Ads campaigns

With the data captured through the WiFi Marketing tool, we can create specific audiences to create campaigns on Facebook or Instagram that allow us to sell much more efficiently or reduce my advertising budget.

The effectiveness of showing advertising to your customers once they have interacted with your business is much higher and more efficient than the audiences we can create with social media platforms.

Let’s remember that the customer has already interacted with your brand and this makes it easier for digital marketing campaigns that are done through social networks to be more effective and less expensive.

Below you will find the types of campaigns you can use to increase sales for your business. You can optimize and make these campaigns more effective with the information you capture from your customers at your points of sale.

Communicate and advertise through your business's WiFi to highlight products or services

Through your business’s WiFi, it is possible to show advertising to your customers in a specific way, in order to highlight your products or services, show them a new product or promote any product with the aim of influencing their purchase decision.

The process of showing advertising to your customers through WiFi is one of the most efficient, because unlike other advertisements such as social networks, it is mandatory. In addition, it can be done before or after the customer leaves their data to connect to your business’s WiFi.

Remarketing

Using WiFi Marketing in your business can turn your WiFi into a powerful tool for remarketing. As we’ve said before, this is mainly because customers have had contact with your business, connected to your WiFi, and left their data.

Therefore, by running your remarketing campaigns through social networks, email, SMS or WhatsApp campaigns, you can generate more frequency of customer visits or increase the number of views of your campaigns and increase sales.

Referred

In addition to everything we have seen, we can make campaigns so that customers can refer us to their friends or family. In the use of this type of campaign, we can apply all kinds of strategies that allow us to increase the frequency of visits and increase the consumption ticket of the business.

As we have seen, with the WiFi Marketing tool we can apply several strategies to increase the sales of physical businesses. However, this tool has many more resources that will make your business stand out from the competition.

It’s important to remember that information is critical for businesses to be scalable and efficient. Obviously, this tool helps you get the data you need to boost your business.

Create campaigns on Facebook or Instagram Ads to generate sales

Looking to increase the sales of your business through campaigns on Facebook or Instagram is a very good option. However, not all campaigns are designed to sell and sometimes choosing the right type of campaign for your business can be a bit difficult, as there are too many options and we don’t know which one best suits your business needs.

But, if you want to generate sales, you should only use three types of Facebook or Instagram campaigns or maybe even a fourth option and here we tell you what they are and why to use them.

1. Traffic

The first campaign you should use to increase sales for your business would be the traffic campaign. This campaign is very valuable, because it allows us to bring people to an external platform. For example, we can take people to a website, an app, Facebook Messenger, or WhatsApp.

Of all these, we can say that the most important is WhatsApp, because it has become the main sales channel in all of Latin America. By using the traffic campaign, people who will see your ad will click through and be redirected to WhatsApp to speak directly to your sales team.

2. Lead Generation

The second campaign we recommend you use, if you want to generate sales on Facebook or Instagram, is the lead generation campaign. This type of campaign bears a resemblance to the traffic campaign, however, they have their differences.

Generally, people who are on Facebook or Instagram will click on your ad and instead of being redirected to WhatsApp or your website, a form will appear where we are going to ask them for some information. For example, what is the name, email, WhatsApp and how many units you want to buy. This information will reach us or we will be able to download it, so that we can contact these people and close sales.

The similarity with the traffic campaign is because we are not taking people directly to the sale, that is, to a page where we are telling them to buy from me. Rather, we ask you for some information through a form to contact them and close the sale.

It is advisable to use this campaign when we cannot respond quickly, as in the case of WhatsApp, which is a much more instantaneous channel. That is, if we can only respond at certain times of the day or contact them on certain days. Then, we can implement the lead campaign. In addition, you will be able to customize the questions you want to ask people and in this way contact them.

3. Conversions

With the conversion campaign it’s a little different, because we’re not sending people to a WhatsApp or filling out a form. Instead, with the conversion campaign, we would already be sending people directly to a website or online store to buy.

So, in the event that your business has an ecommerce or a website where they sell a product or service, this is the campaign that we recommend you use to increase the sales of your business.

Why? Because, with conversion campaigns, Facebook will help us reach people who have already shopped on the Internet before and in this way see your ads and also buy your products or services. It’s a very useful campaign if you have an e-commerce and maybe the best one you can use for your business.

Something important, if you are going to carry out conversion campaigns, you must have installed on your website, the Facebook Pixel or the Conversions API, this will help you measure or mark the important events of your website.

4. Message Campaign (Alternative)

Another campaign, which you could perhaps use to increase sales for your business, is the messaging campaign. Which makes it easier for us to get people to talk to us through WhatsApp, but it has different specifications and with this type of campaign we have less possibilities to segment our target audience.

On Facebook or Instagram we have many possibilities. However, think about which campaigns are best suited to your business and start using them so that you can increase sales. Also remember that if you have the WiFi Marketing tool installed and you have captured your customer data, you can use it to optimize the different campaigns that we have mentioned in this article.

Use Google Business to connect people to your business

Another way you have to interact with your customers is through
Google My Business
. A free tool that will help your business have a presence on the Internet, show your customers the location, hours of operation and even the ratings of other customers.

Business Profile

Creating a Google My Business profile will help you easily connect with your customers when they do a Google search or Google Maps. By creating your business listing on Google My Business, you’ll be able to interact with your customers for free.

Publish your products and offers

Through your business listing you will be able to publish photos of your products, highlight offers or promotions and give your customers reasons so that they can choose you and visit your business.

Connect with your customers

Give your customers different ways to communicate with your business, whether it’s posting your contact numbers, reviews or messages that other customers have left you that serve to build credibility for your business or brand.

Want to learn more about how to get the most out of Google and don’t know where to start? Know Google Garage Digital

How to implement sales strategies in your business.

If you want to use the WiFi Marketing tool to scale and enhance your business, through the implementation of marketing strategies at the point of sale, it is important to keep in mind that this tool can be used in businesses that offer free WiFi to their customers, since it is through this (WiFi), that the captive OhmyFi portal is incorporated, where your customers must pass by to leave information or view any campaign that leads them to connect to the free WiFi of your business.

This tool will allow you to capture customer data to make your marketing strategies more effective and focused on attracting more customers, increasing the frequency of visits to your business, increasing the consumption ticket through recommendations and influencing the purchase decision of your customers to try new products or to focus on the products you want to highlight or want to promote to increase the sales of your business.

Let our experts do a free analysis of your business and show you how you can implement WiFi Marketing to get 1 in 2 customers to return to your business weekly.

Entradas relacionadas

Categorías

Entradas recientes

Logo OhmyFi