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Free WiFi: Tourism Marketing Strategy to Boost Brands and Increase Sales

The month of June is approaching and with it, the mid-year holidays, so many begin to pack their travel suitcases, and businessmen, for their part, coordinate hotels, attractive menus, redouble staff, tourist tours, etc. in order to serve travelers well. “But something very important for tourism is marketing, which beyond a strategy on social networks, must aim to provide tourist experiences such as free Internet connection in the hotel, the airport, the shopping center, the waiting areas, so that the visitor feels at home and at the same time, Learn more about the brand and its benefits.”

The tourism sector does not stop, and this is proven by the figures. According to the Colombian Association of Travel and Tourism Agencies (ANATO) in the first quarter of 2018, travel agencies sold US$191.9 million, showing a growth of 11.15% compared to the figures for the same period in 2017.

This means that sales increased by 8.67% compared to the same months last year, going from selling $505,000 million to $549,000 million in the first quarter of 2018.

However, entrepreneurs could attract more attention from Europeans and Asians accustomed to free WiFi in shopping areas, buses, airports, restaurants and cafes and thus increase their sales and positioning.

According to OhmyFi experts, tourism marketing through free WiFi offers the following benefits:

  • Through WiFi, data can be acquired from the customers who connect, and thus get to know them better to enhance re-purchase strategies.
  • Segment content according to the specific interests of users that allow for up-selling.
  • Complement your content strategies, generating value for customers, presenting partner activities and sites that complement the value proposition and achieve cross-selling.
  • If, for example, it is a hotel, it becomes a useful tool to know the level of customer satisfaction, preventing them from complaining on social media about a bad experience and lowering sales.
  • Increase the number of fans on social media. It’s important to have a following, and these tools contribute to that.

There are studies that show the purchase decision when choosing a hotel, about 70% of the decision is based on having free and quality WiFi[1].

More and more hotels are including in their investments improvements to connectivity services and how these generate new tools that contribute to the business and, most importantly, to the experience of their customers through technological integrations.

[1] Survey analysed by the culture and society magazine Tendencias 21

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