{"id":4895,"date":"2020-10-16T19:34:51","date_gmt":"2020-10-16T19:34:51","guid":{"rendered":"https:\/\/ohmyfi.co\/nosotros\/"},"modified":"2024-12-26T21:34:16","modified_gmt":"2024-12-26T21:34:16","slug":"about","status":"publish","type":"page","link":"https:\/\/ohmyfi.co\/en\/about\/","title":{"rendered":"About OhmyFi"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What is OhmyFi?<\/span><\/h2>

OhmyFi<\/strong> is a digital WiFi Marketing<\/strong> solution for businesses of different sizes and industries. We make WiFi<\/strong> a powerful tool that allows brands to generate experiences to build customer loyalty, get to know them, communicate with them and improve their advertising, marketing and sales strategies<\/strong>. In this way, we turn the WiFi that companies offer to their customers and visitors into a valuable asset for their business.<\/p>

Our Story<\/span><\/h2>

OhmyFi<\/strong> was born in 2011 in Pereira as a digital venture by Diego Rodr\u00edguez and Oswaldo Rodr\u00edguez. The idea arose as a social project that sought to provide free and open WiFi to low-income populations in Colombia. The aim: to democratise access to information and knowledge and thus contribute to the development of less-favoured areas.<\/p>

\"DiegoDiego Rodr\u00edguez and Oswaldo Rodr\u00edguez, founders of OhmyFi<\/em><\/p>

In order for the model to finance itself, companies interested in promoting their products and services were expected to advertise on the OhmyFi platform, with which users interacted to gain access to WiFi. Thus, little by little, the platform integrated functionalities to generate surveys, obtain data that allowed users to be profiled, and show general and personalized content<\/strong>. This made it possible to recommend free Internet content so that people who connected could get more out of Internet access according to their profile.<\/p>

However, OhmyFi<\/strong> still had a limited reach, and brands were interested in advertising in more mass media. For this reason, it was decided to adapt the model and develop a solution more oriented to the commercial sector. This opened a door to support the growth of restaurants, cafes, bars, shopping malls, shops, airports and even government entities<\/strong>, as a tool for marketing, entertainment, communications, loyalty and market research in real time through WiFi. In this way, a self-sustaining model was consolidated that could contribute to the financing of the social project originally conceived.<\/p>

All this process and series of learnings allowed us to perfect the solution, making it possible for OhmyFi\u00a0<\/strong>in a Proximity Marketing Tool<\/strong> and WiFi marketing <\/strong>that not only supports the strategies and objectives of the marketing departments of companies, but also those of customer service, quality, planning and management, among others.<\/p>

In 2014, OhmyFi<\/strong> became part of Apps.co’s<\/strong> business incubation process, a program of the Ministry of Information and Communication Technologies of Colombia, where it refined its business model and adopted several marketing strategies. Some time later, it received investment and acceleration from Wayra<\/strong>, the open innovation arm of Telef\u00f3nica Movistar<\/strong>, where it continued to grow and find business opportunities with customers such as Movistar. Later, it received the support and recognition of Endeavor Colombia and JP Morgan’s tech entrepreneurship strengthening program and was part of Apps.co’s ventures international expansion phase.<\/p>

Currently, in addition to Colombia, OhmyFi<\/strong> operates in countries such as Peru, Honduras, El Salvador and Guatemala<\/strong>, and is making progress in opening new markets internationally.<\/p>

Our Vision<\/h2>

At the enterprise level: <\/span>In 2026 OhmyFi will be a reference in WiFi Marketing platforms, because of the quality of its tools, data collection, user experiences and the fulfillment of its clients’ objectives.<\/p>

Our Mission<\/h2>

Transform the connection between brands and people through the WiFi Marketing platform, creating personalized experiences and collecting data that promotes business growth.<\/p>

Our Values<\/h2>