{"id":6341,"date":"2021-03-03T23:34:39","date_gmt":"2021-03-03T23:34:39","guid":{"rendered":"https:\/\/ohmyfi.co\/estrategias-de-marketing\/"},"modified":"2024-12-26T21:22:16","modified_gmt":"2024-12-26T21:22:16","slug":"marketing-strategies","status":"publish","type":"post","link":"https:\/\/ohmyfi.co\/en\/marketing-strategies\/","title":{"rendered":"Marketing Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6341\" class=\"elementor elementor-6341 elementor-3132\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846d5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846d5d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35860e2\" data-id=\"35860e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab46583 elementor-widget elementor-widget-heading\" data-id=\"ab46583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are Marketing Strategies?: Concepts, Types, and Practical Examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa274 elementor-widget elementor-widget-text-editor\" data-id=\"3caa274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing strategies are one of the main aspects to work on in any company, since through strategies, we can define how business objectives are going to be achieved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to be clear that there are many types of marketing strategies, and to find the most suitable one for your company or business, you have to be open to the possibilities offered by the world and technology, adopt new ideas, test and experiment. So, choose the marketing strategies that work best for you and bring you closer to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll provide you with an idea of what marketing strategies are and how to implement the ones that work best for your business.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ad5836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ad5836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03afb8d\" data-id=\"03afb8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd05a1 elementor-widget elementor-widget-heading\" data-id=\"7bd05a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are marketing strategies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e75fe elementor-widget elementor-widget-text-editor\" data-id=\"91e75fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A marketing strategy is a plan that is designed to achieve business objectives and represents the set of actions that we will use to create sales opportunities. Through the marketing strategy we can communicate and position a company&#8217;s products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To design marketing strategies, it is essential to take into consideration the objectives and resources that the company has. Additionally, analyzing the target audience with the help of market research allows companies to satisfy the needs and preferences of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another aspect that must be studied is that of competitors, so that the company has the possibility of designing certain marketing strategies, after observing which ones have worked or not worked for them and to what extent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many strategies that are used daily by millions of companies; So many, that identifying which ones work best can be difficult and to make your research work easier, we created this article with the best marketing strategies you can implement.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c62d897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c62d897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c794082\" data-id=\"c794082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c0495c elementor-widget elementor-widget-heading\" data-id=\"6c0495c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it important to design a marketing strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e17c8 elementor-widget elementor-widget-image\" data-id=\"c4e17c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"280\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1.jpg\" class=\"attachment-large size-large wp-image-3169\" alt=\"Dise\u00f1ar estrategias de marketing\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1.jpg 800w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1-300x105.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1-768x269.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264d900 elementor-widget elementor-widget-text-editor\" data-id=\"264d900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing a marketing strategy properly ensures that the company can meet its business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at some of the advantages and benefits of having marketing strategies:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Increase sales and maintain them on a recurring basis<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You enable the growth of the company<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You&#8217;ll understand what your ideal customers are looking for<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You meet the needs and expectations of buyers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You&#8217;ll stand out from the competition<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make your brand, product or service visible.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Position your brand in the market<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improve return on investment<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optimize the phases of your sales funnel.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Reach new markets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When planning a marketing strategy, you can be sure that when you make a purchase, it will no longer depend on luck, but on the parameters and indicators that you will observe and will be able to correct over time.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1ba4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1ba4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e4711\" data-id=\"b3e4711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3167bdf elementor-widget elementor-widget-heading\" data-id=\"3167bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Marketing Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cdc1f elementor-widget elementor-widget-text-editor\" data-id=\"b2cdc1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depending on your company&#8217;s competitive position, the resources you have, and the goals set, there will be a number of strategies that will be much more effective than others. But, remember that they must all be integrated under the same objective.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2ee60 elementor-widget elementor-widget-image\" data-id=\"fa2ee60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing.jpg\" class=\"attachment-large size-large wp-image-3173\" alt=\"Tipos de estrategias de marketing\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing.jpg 800w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing-300x170.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01324a4 elementor-widget elementor-widget-heading\" data-id=\"01324a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Segmentation Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a4629 elementor-widget elementor-widget-text-editor\" data-id=\"d2a4629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The segmentation strategy is a process by which a homogeneous group of buyers is identified or taken, that is, we are going to divide the market into several submarkets or segments according to their different purchase desires or buyers&#8217; requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is one thing that should be very clear with a marketing strategy, and that is that targeting the same audience with the same offer is a mistake. If we want to optimize marketing budgets, it is necessary to choose which customers we are going to target, in other words, divide the market into groups with similar characteristics and needs. In this way, we will be able to offer them a value proposition, product or service that adapts to each group or segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make decisions about which market segment you want to target, you can choose from the following strategies:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Mass marketing strategy.  <\/b><span style=\"font-weight: 400;\">The company does not direct its efforts towards a single market segment and does not recognize the different segments, but considers all of them as a single group with similar needs and designs a marketing program for a large number of buyers, relying on advertising or advertising media.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Differentiated marketing.  <\/b><span style=\"font-weight: 400;\">This method is characterized by treating each consumer as if they were the only person in the market, the company goes through two or more segments and designs separate programs for each of them. They get higher sales and increase as a diversified line of products or services that are sold through different channels<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Concentrated marketing.  <\/b><span style=\"font-weight: 400;\">In this method, it is about obtaining a good market position in a few areas, that is, it seeks a larger share in a market; instead of looking for a smaller share in a large market.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>One-to-one marketing.  <\/b><span style=\"font-weight: 400;\">With this method, the company approaches consumers individually with specialized products or services. It&#8217;s a strategy that can work very well, but it can be the most expensive strategy of all.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faac542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faac542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a496d4a\" data-id=\"a496d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539911a elementor-widget elementor-widget-heading\" data-id=\"539911a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Brand Positioning Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6b9e6 elementor-widget elementor-widget-text-editor\" data-id=\"1a6b9e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Branding is an increasingly relevant topic and positioning your brand will help you capture more of consumers&#8217; attention. As mentioned in this article, the consumer acquires a product or service with the purpose of satisfying a need, but it is worth mentioning that it does not consider the product on its own, but rather takes into account for its choice, a series of characteristics within which are the brand of your business or company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve a good brand positioning strategy, consider the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What your competitors are doing and how the customer perceives you compared to them.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What needs or wants customers have.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What is the differential of your product or service?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Who your customers or consumers are.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How you will be able to position your brand in the minds of consumers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How affordable the prices of your products or services are compared to quality and competition.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c762e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c762e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-291f6db\" data-id=\"291f6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63db9b1 elementor-widget elementor-widget-heading\" data-id=\"63db9b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Product Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37796cf elementor-widget elementor-widget-text-editor\" data-id=\"37796cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Product strategy is one of the most important within the marketing strategy, since products or services will fail if they do not meet the wants, needs, and expectations of consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important for companies to develop careful marketing programs to create and reinforce the desired positioning, otherwise it will be the consumer himself who defines a positioning for our products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you must analyze which products or services are sold and which are not, which represent a return on investment or profit and decide which products or services will continue in the market according to the benefit they provide.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8fd8e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8fd8e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9ade42\" data-id=\"c9ade42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0338f6e elementor-widget elementor-widget-heading\" data-id=\"0338f6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Portfolio Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99260 elementor-widget elementor-widget-text-editor\" data-id=\"ce99260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not all products or services in our portfolio generate the same profitability, nor do they have the same growth potential. Therefore, you must analyze which products or services are sold or which are not and make strategic decisions about the product portfolio. In this way, we can prioritize the investment destined to the marketing strategy and the objectives we have set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make strategic decisions about the product portfolio, we must first decide whether we will work by products individually or grouping them by product lines or if the portfolio is very broad, consider working it by business units.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, we can assess the ability of our products or services to compete against other options on the market. And on the other hand, analyze the attractiveness of the market in which the product or service operates.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec65f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec65f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed9001\" data-id=\"6ed9001\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c6242 elementor-widget elementor-widget-heading\" data-id=\"90c6242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Digital Marketing Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829d6af elementor-widget elementor-widget-text-editor\" data-id=\"829d6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing strategies are those actions that position a company on the Internet or social networks. Nowadays, the vast majority of companies do digital marketing, something that until a few years ago was totally unknown or that almost no one practiced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this type of strategy we can develop the following actions:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5948f51 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5948f51\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/ohmyfi.co\/ohmyshop\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Create digital assets: Website + Online Store - APP.\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/ohmyfi.co\/ohmyshop\/\" >\n\t\t\t\t\t\t\tCreate digital assets: Website + Online Store - APP.\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2237f55 elementor-widget elementor-widget-text-editor\" data-id=\"2237f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital assets are those platforms that allow your brand, product or service to have a presence on the Internet. It&#8217;s important to understand that when you create a digital asset, whether it&#8217;s an online store or mobile app, you&#8217;re not guaranteeing that your consumers or potential customers will find you. Therefore, you must implement other tools to your marketing strategy to attract your consumers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f1932 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"62f1932\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb5b1a elementor-widget elementor-widget-text-editor\" data-id=\"5cb5b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO is a strategy that is based on optimizing digital assets or websites and their pages, so that they appear in the top positions of Google and the main search engines. The traffic that we usually get in search engines is very good traffic, because it brings us closer to the people who are already looking for us, so the probability that those people will become customers is very high.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca96d22 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ca96d22\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSEM\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55f529 elementor-widget elementor-widget-text-editor\" data-id=\"d55f529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search Engine Marketing. Generally, to apply marketing strategies through this tool, we use Google Ads, which is the fastest channel to connect with your customers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525438c elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"525438c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab866e0 elementor-widget elementor-widget-text-editor\" data-id=\"ab866e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the strategy for social networks we must carefully analyze what we should perhaps be doing and for this, let&#8217;s see, what would be those minimum steps so that our marketing strategy can have the results we really need. The main steps for a social media strategy to bring you closer to your target audience are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Define the objectives<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analyze your competitors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Define the tone and personality with which you want to communicate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Define the social networks you&#8217;ll use<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Implement growth and loyalty strategies<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identify sources or influencers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create a Publishing Calendar<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customize your brand or business profile<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Monitor and optimize the actions that are implemented<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6533a elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"7e6533a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSocial Media Guidelines\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acde153 elementor-widget elementor-widget-text-editor\" data-id=\"acde153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the other hand, the social media guideline is the perfect complement to the previous point, where we focus on how to build, manage and grow social media communities to achieve organic results. In this marketing strategy, we are going to focus on social media advertising and how to attract the user through the main advertising platforms, in order to achieve results for the brand or company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the platforms you can use to advertise are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tik Tok<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15e4d4 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f15e4d4\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail marketing, WhatsApp and SMS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7e119 elementor-widget elementor-widget-text-editor\" data-id=\"0e7e119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing, WhatsApp and SMS strategies can be useful for customer acquisition, but in general they are much more focused on customer loyalty. These are one of the direct communication channels that we have to connect with users and like any marketing strategy, if we do it well, it can be very effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As they are strategies that connect directly with the consumer, we must be more careful with this type of marketing strategy so as not to negatively affect the relationship with our customers or our prospects and so that this type of strategy continues to work for us.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33afc7 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a33afc7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPublic Relations (PR)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9112043 elementor-widget elementor-widget-text-editor\" data-id=\"9112043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PR strategies consist of the practice of molding and maintaining the image of a company, organization, or individual in the eyes of its target audience. Basically, it is a management of the image that we want to project of our companies on sites such as newspapers, magazines, newscasts, radio programs, blogs and influencers and so on.<\/span><\/p>\n<p><b>How does PR help my company or business?  <\/b><span style=\"font-weight: 400;\">The ways in which we benefit from this type of practice are many. Let&#8217;s look at some of the most relevant benefits.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Helps gain authority in the niche market<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Build credibility<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase brand exposure<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Strengthens the brand&#8217;s social validation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increase traffic to our digital assets<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It helps us to get inbound links (Very important for SEO positioning)<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d0170 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f8d0170\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWeb Analytics\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b9a1a elementor-widget elementor-widget-text-editor\" data-id=\"f0b9a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Web Analytics may not be a marketing strategy in itself, but it is one of the key and important elements of any strategy we implement, as it will allow us to measure each of the actions and efforts of our digital strategies.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b712cf7 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b712cf7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCRMs\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce32944 elementor-widget elementor-widget-text-editor\" data-id=\"ce32944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CRMs allow us to manage the relationship with your customers, they are basically the strategies we use to maintain and improve our relationship with existing customers or with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM plays a fundamental role in the entire strategy of customer loyalty and retention. In addition, it will allow us to better manage or better approach those potential customers, leads or prospects that we acquire through our digital assets.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a2a51 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b1a2a51\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAutomation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba6d1a elementor-widget elementor-widget-text-editor\" data-id=\"dba6d1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The world of automation allows us to optimize and streamline repetitive processes that can occur in marketing and other areas of the company. We invite you to explore and analyze what may be those processes that you need to automate within your company to improve performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some automation processes that you could consider from the marketing area can be:  <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Email Automation Flows (Marketing Automation)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Automating flows in communication channels and<\/span><a href=\"https:\/\/ohmyfi.co\/en\/whatsapp-marketing\/\"> <span style=\"font-weight: 400;\">multi-agent<\/span><\/a> channels<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d195d elementor-widget elementor-widget-image\" data-id=\"16d195d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"451\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-1024x560.jpg\" class=\"attachment-large size-large wp-image-3180\" alt=\"Estrategias de marketing digital\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-1024x560.jpg 1024w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-300x164.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-768x420.jpg 768w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital.jpg 1280w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2839ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2839ce3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a7516\" data-id=\"f0a7516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b4e71 elementor-widget elementor-widget-heading\" data-id=\"d3b4e71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Content Marketing Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470e536 elementor-widget elementor-widget-text-editor\" data-id=\"470e536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content marketing is a technique based on the creation and distribution of content, relevant and valuable to attract, acquire and attract the attention of a well-defined audience, with the aim of driving them to be future customers. Generally, content marketing is reflected in our blogs, where we can publish:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Product or service information<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Industry Trends<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conduct novel and innovative reviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">And educate the customer regarding the products or services we offer.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19aa911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19aa911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0a779\" data-id=\"5a0a779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b44bf9 elementor-widget elementor-widget-heading\" data-id=\"8b44bf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Direct Marketing Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219027e elementor-widget elementor-widget-text-editor\" data-id=\"219027e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have previously talked about email marketing and the reality is that in this type of strategy it becomes very important, because the communication is totally direct (Customer and Company) there are no intermediaries. Therefore, it is important that you adopt a personalized message to deal with your customers, in this way you will attract their attention and create closer bonds with buyers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a9ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a9ce8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c748a69\" data-id=\"c748a69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664e69e elementor-widget elementor-widget-heading\" data-id=\"664e69e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Word-of-mouth marketing strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b81edd elementor-widget elementor-widget-text-editor\" data-id=\"4b81edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is one of the most desired strategies for any company, since it is the customer himself who is validating the brand and becomes an ambassador by referring us to other users or customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guaranteeing the satisfaction of your customers, offering them a good service and a high quality product, together with excellent attention, allows us to have a high possibility that customers will recommend us to third parties.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20a30f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a30f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea0cea\" data-id=\"8ea0cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a77b24 elementor-widget elementor-widget-heading\" data-id=\"7a77b24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Customer loyalty strategies.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e0991 elementor-widget elementor-widget-text-editor\" data-id=\"f3e0991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing loyalty strategies in all phases of the business helps us retain customers and prevent them from leaving with the competition. Also, if you know how to integrate<\/span> With winning <a href=\"https:\/\/ohmyfi.co\/en\/?page_id=5076\"> <span style=\"font-weight: 400;\">loyalty strategies<\/span><\/a><span style=\"font-weight: 400;\">, you&#8217;ll not only gain the trust and loyalty of your existing customers, but you&#8217;ll also attract new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establish close relationships with your customers, communicate and reward their loyalty with exclusive promotions and discounts or personalize the advertising you want to show them directly, whether in the digital or physical environment.<\/span><\/p>\n<p><a href=\"https:\/\/ohmyfi.co\/en\/wifi-marketing\/\"><b>WiFi Marketing<\/b><\/a><span style=\"font-weight: 400;\">  It is the omnichannel marketing tool specialized in building loyalty and attracting customers in commercial establishments. To build loyalty in the digital environment, you can also use a CRM.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abb1eb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abb1eb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b60039\" data-id=\"9b60039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509bfa6 elementor-widget elementor-widget-text-editor\" data-id=\"509bfa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start implementing or improving your marketing strategies now. Plan, develop, and improve tactics to grow your business and position your products or services.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Are Marketing Strategies?: Concepts, Types, and Practical Examples Marketing strategies are one of the main aspects to work on in any company, since through strategies, we can define how business objectives are going to be achieved. It is important to be clear that there are many types of marketing strategies, and to find the &#8230; <a title=\"Marketing Strategies\" class=\"read-more\" href=\"https:\/\/ohmyfi.co\/en\/marketing-strategies\/\" aria-label=\"More on Marketing Strategies\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":4959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategies: Concepts, Types, and Practical Examples | OhmyFi<\/title>\n<meta name=\"description\" content=\"Learn about the marketing strategies that will lead your company to meet its business goals. 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