{"id":6348,"date":"2021-01-31T03:51:37","date_gmt":"2021-01-31T03:51:37","guid":{"rendered":"https:\/\/ohmyfi.co\/embudo-de-marketing\/"},"modified":"2024-12-26T21:22:45","modified_gmt":"2024-12-26T21:22:45","slug":"marketing-funnel","status":"publish","type":"post","link":"https:\/\/ohmyfi.co\/en\/marketing-funnel\/","title":{"rendered":"Marketing Funnel: How to Optimize the Customer Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6348\" class=\"elementor elementor-6348 elementor-2748\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4049b1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4049b1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e9b9ab\" data-id=\"9e9b9ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-752d5f5 elementor-widget elementor-widget-text-editor\" data-id=\"752d5f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A marketing funnel doesn&#8217;t have a one-size-fits-all strategy.  <\/b><span style=\"font-weight: 400;\">Your marketing funnel can be adapted to different processes to reach a goal, which can be a conversion, achieving a registration, or closing a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this works well if you can get to know the habits and preferences of your customers or visitors better.  <\/span><b>Your marketing funnel provides much more value to your marketing strategies when you know your customers<\/b><span style=\"font-weight: 400;\">; Then, you can make informed decisions to improve the customer experience as they move through each stage of the sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of this article is to help you get the most out of your marketing funnel, learn what your advantages of implementing into a marketing strategy are, and how to apply it with marketing tools to improve sales.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0acce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0acce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c454d1\" data-id=\"5c454d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5634a55 elementor-widget elementor-widget-heading\" data-id=\"5634a55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a sales funnel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7388d9 elementor-widget elementor-widget-text-editor\" data-id=\"c7388d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A sales funnel is a series of stages to guide potential customers through their different phases until they convert. In the stages of the marketing funnel, the company plans and establishes processes to communicate with its users and achieve its final goal, which can be conversion, capture a lead or close sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing funnel is commonly based on the AIDA model<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1a97b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1a97b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f18852f\" data-id=\"f18852f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4fafe5e\" data-id=\"4fafe5e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68970ad elementor-widget elementor-widget-text-editor\" data-id=\"68970ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Attention<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-492d63e\" data-id=\"492d63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dae42e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dae42e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-226e004\" data-id=\"226e004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e3d7a03\" data-id=\"e3d7a03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e24c8 elementor-widget elementor-widget-text-editor\" data-id=\"84e24c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interest<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f850e93\" data-id=\"f850e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c8473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-818c6ab\" data-id=\"818c6ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f35880\" data-id=\"5f35880\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efef966 elementor-widget elementor-widget-text-editor\" data-id=\"efef966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wish<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9511284\" data-id=\"9511284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877ae20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"877ae20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a9885c\" data-id=\"4a9885c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ddb2ee2\" data-id=\"ddb2ee2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5543758 elementor-widget elementor-widget-text-editor\" data-id=\"5543758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Action<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6bf339c\" data-id=\"6bf339c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8557edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8557edd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9683a29\" data-id=\"9683a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a74e8 elementor-widget elementor-widget-text-editor\" data-id=\"51a74e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But you can simplify your process in a model of three concepts TOFU, MOFU and BOFU to create the right content, understanding the buying cycle of your users in your marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later in this article we will look at the TOFU\/MOFU\/BOFU funnel model.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7115385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7115385\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4967cbc\" data-id=\"4967cbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d21fb elementor-widget elementor-widget-heading\" data-id=\"e7d21fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Funnel Stages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367a573 elementor-widget elementor-widget-text-editor\" data-id=\"367a573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the marketing funnel, it&#8217;s important to understand the customer&#8217;s journey, from the moment we have contact with them, to the moment of conversion. And part of that is understanding how each stage works and what kind of content we can deliver at each stage of the marketing funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see what kind of content we can create at each stage of the marketing funnel.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768f1b4 elementor-widget elementor-widget-heading\" data-id=\"768f1b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attention<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbba67 elementor-widget elementor-widget-text-editor\" data-id=\"7cbba67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The initial phase of the marketing funnel is the discovery phase, i.e., users are curious about a topic, but are not yet clear about a need or do not know what the problem they have is about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why, at this stage, we help educate users, helping them discover something they don&#8217;t know about. Some examples of content that we can implement to generate attention are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blog articles, <\/b><span style=\"font-weight: 400;\">we can implement<\/span><b>:<\/b><span style=\"font-weight: 400;\"> Tutorials, analysis and reviews, news, interviews.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pieces for social networks <\/b><span style=\"font-weight: 400;\">such as: Phrases, tips, figures and questions.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videos <\/b><span style=\"font-weight: 400;\">such as: tutorials, interviews, events and demos.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And we can also make use of <\/span><b>infographics<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcec316 elementor-widget elementor-widget-heading\" data-id=\"bcec316\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interest<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcde767 elementor-widget elementor-widget-text-editor\" data-id=\"fcde767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once we have managed to capture the attention of users or customers, we must generate interest in it. In this phase of the marketing funnel, we are going to try to capture information or contacts from users by generating content that arouses the interest of users or customers. Therefore, the content to generate interest or capture information that we can implement are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ebooks <\/b><span style=\"font-weight: 400;\">such as: Guides, tutorials, tools, etc.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinars <\/b><span style=\"font-weight: 400;\">to: demonstrate authority on the topic, demo products, approach or show new products.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send <b> <\/b><span>weekly, biweekly, monthly newsletter with valuable content.<\/span><br \/><\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f7eec elementor-widget elementor-widget-heading\" data-id=\"63f7eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wish<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5710678 elementor-widget elementor-widget-text-editor\" data-id=\"5710678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If we have already managed to arouse the interest of our users or customers, the next step in the marketing funnel is <\/span><b>to provoke the desire to buy <\/b><span style=\"font-weight: 400;\">our products or services and to achieve that desire about our products or services, we can share content such as:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Templates, formats, or matrices.<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Tools, simulators and analysis.<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Checklists<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <\/span><b>And comparisons.<\/b><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403d16e elementor-widget elementor-widget-heading\" data-id=\"403d16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9815651 elementor-widget elementor-widget-text-editor\" data-id=\"9815651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If we have managed to capture the attention of users, arouse their interest and generate desire for our products or services, what remains is to achieve a purchase action and obtain the long-awaited sale. To get action from our customers or users, we can generate content such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document <\/span><b>case studies<\/b><span style=\"font-weight: 400;\"> (Very useful in B2B cases)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free <\/span><b>trials or discounts<\/b><span style=\"font-weight: 400;\"> can work very well.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demo to show the user how the product works.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free guidance and consultations via calls or video conferencing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are the 4 stages of the AIDA model in our marketing funnel during the purchase decision process. However, we must keep in mind that the relationship with our customer does not end with the sale. Implement<\/span> <a href=\"https:\/\/ohmyfi.co\/en\/?page_id=5076\"> <b>Customer loyalty strategies<\/b><\/a><span style=\"font-weight: 400;\"> are very important to obtain repeat purchases.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9a4582 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9a4582\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b3732\" data-id=\"c0b3732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b20ce6 elementor-widget elementor-widget-heading\" data-id=\"3b20ce6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Funnel Stages: TOFU \/ MOFU \/ BOFU Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b8be3 elementor-widget elementor-widget-text-editor\" data-id=\"e0b8be3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TOFU, MOFU, BOFU stands for Top, Middle, and Bottom and refers to each of the phases of the conversion funnel.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c277c8 elementor-widget elementor-widget-heading\" data-id=\"9c277c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TOFU (Top of the Funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284fb8a elementor-widget elementor-widget-text-editor\" data-id=\"284fb8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The TOFU stage is the highest stage of the funnel, here what we do is create content to attract as many visitors as possible. In this phase, it is recommended not to launch offers or promotions to users, as they are not clear about their needs. In the TOFU stage, post-type content is usually disseminated that helps users, guides them and allows them to identify what they really need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of a post can be<\/span><a href=\"https:\/\/ohmyfi.co\/en\/whatsapp-marketing\/\"> <i><span style=\"font-weight: 400;\">WhatsApp Marketing: How to include strategies for your marketing campaigns?<\/span><\/i><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6aca7 elementor-widget elementor-widget-heading\" data-id=\"8a6aca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MOFU (Half of the Funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca253d elementor-widget elementor-widget-text-editor\" data-id=\"4ca253d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the MOFU stage, which is how the second stage of the conversion funnel is known, potential customers enter halfway through the funnel, once they have figured out what they need and engaged with your brand in a meaningful way, leading them to subscribe to email lists.  to follow your brand on social media or have signed up for a webinar.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d2e16 elementor-widget elementor-widget-heading\" data-id=\"75d2e16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BOFU (Bottom of the Funnel) - Conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27565e3 elementor-widget elementor-widget-text-editor\" data-id=\"27565e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The bottom of the BOFU funnel is the fundamental piece that closes the sales cycle. At this stage of the funnel, only potential customers arrive who, after visiting you, have considered you as an option and are interested in your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To convert them into customers, you will need to create content such as: A free trial or a product demo, etc.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c45723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c45723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e80dc50\" data-id=\"e80dc50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bbec4 elementor-widget elementor-widget-heading\" data-id=\"87bbec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Marketing Funnel Metrics You Should Measure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb7180 elementor-widget elementor-widget-heading\" data-id=\"6eb7180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost Per Acquisition (CPA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9961a0 elementor-widget elementor-widget-text-editor\" data-id=\"e9961a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This indicator shows us how much is being spent on a marketing campaign to acquire a customer and it is usually looked at a lot, when we have paid advertising campaigns or when we do marketing through email, social networks or other channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get this indicator, you just need to divide the total cost of your marketing campaign by the number of conversions. From there, it&#8217;s pretty simple, if the cost of the campaign exceeds what was sold, you should consider ending the campaign and trying another alternative.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8434f elementor-widget elementor-widget-heading\" data-id=\"fd8434f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Lifetime Value (LTV)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b914bd5 elementor-widget elementor-widget-text-editor\" data-id=\"b914bd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The LTV metric helps us measure the ongoing value a customer brings to your business and has a very close relationship with retention and the likelihood that a customer will make another purchase.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2522f elementor-widget elementor-widget-heading\" data-id=\"3d2522f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4f86f elementor-widget elementor-widget-text-editor\" data-id=\"fd4f86f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This indicator measures the conversion frequency of a customer, some specialists measure only the conversion of the final sale. However, we can measure success at each stage of the funnel through goal-based conversions, for example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 TOFU Conversions: Visitors who convert into leads.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 MOFU Conversions: How many leads convert into subscribers or subscriptions.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 BOFU Conversions: How many of the subscriptions or subscribers convert into customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By measuring each stage in relation to conversions, it allows us to make better decisions about the strategies that are being implemented at each stage of the funnel, rather than the end result.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55ea44 elementor-widget elementor-widget-heading\" data-id=\"e55ea44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion rate per channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b477635 elementor-widget elementor-widget-text-editor\" data-id=\"b477635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing channels have different goals, so it&#8217;s important to analyze the success of each channel, as some channels may include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic Search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Advertising (Display Ads, SEM, Social)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referred<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By defining conversions by channel, it will be easier for us to define the success of our campaigns, so you should ask yourself what you consider a conversion:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Would clicking on a paid ad be a conversion?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Would replying to an email be a conversion?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Or would signing up for a newsletter be a conversion?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself questions like these at each stage of the funnel and identify what you want to accomplish in each channel to measure your results.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-914fc22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"914fc22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4efa9c5\" data-id=\"4efa9c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed92d06 elementor-widget elementor-widget-heading\" data-id=\"ed92d06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tool to increase marketing funnel conversion rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6489538 elementor-widget elementor-widget-text-editor\" data-id=\"6489538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When we focus on measuring only quantitative data, without considering qualitative data (i.e., how people experience the actions they have in the marketing funnel, how they think and how they feel throughout their different stages), we are missing important information, which you should consider very well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you obtain data, which will allow you to increase conversions in all phases of the marketing funnel, there is a fundamental tool, which is WiFi Marketing.<\/span><\/p>\n<p><b>With WiFi Marketing you can:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your customers. <\/b><span style=\"font-weight: 400;\">Find out what kind of customers visit you, find out what their preferences and tastes are.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better segment your marketing strategies to convert more.  <\/b><span style=\"font-weight: 400;\">By better understanding user behavior within your brick-and-mortar business and having more and better data on your potential customers, you&#8217;ll be able to customize your content strategies and target your marketing and advertising campaigns wisely.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<p><b>Build loyalty and communicate with your customers.  <\/b><span style=\"font-weight: 400;\">  Engage with your users and get feedback that helps you improve the experience at different stages of the marketing funnel.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111c1d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111c1d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3551a6a\" data-id=\"3551a6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6923cda elementor-widget elementor-widget-heading\" data-id=\"6923cda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1b486 elementor-widget elementor-widget-text-editor\" data-id=\"6e1b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In conclusion, we can say that the key to an effective funnel is to know your customers better. By having a tool that allows us to obtain quantitative and qualitative data, it will allow us to build a funnel that responds to the needs of your customers and consequently increases the conversions of your business.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A marketing funnel doesn&#8217;t have a one-size-fits-all strategy. Your marketing funnel can be adapted to different processes to reach a goal, which can be a conversion, achieving a registration, or closing a sale. And this works well if you can get to know the habits and preferences of your customers or visitors better. Your marketing &#8230; <a title=\"Marketing Funnel: How to Optimize the Customer Journey\" class=\"read-more\" href=\"https:\/\/ohmyfi.co\/en\/marketing-funnel\/\" aria-label=\"More on Marketing Funnel: How to Optimize the Customer Journey\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":4966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Funnel: How to Optimize the Customer Journey | OhmyFi<\/title>\n<meta name=\"description\" content=\"Learn how to create an effective marketing funnel to meet your conversion goals, achieve a sign-up, or close a 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