{"id":6342,"date":"2021-03-03T23:34:39","date_gmt":"2021-03-03T23:34:39","guid":{"rendered":"https:\/\/ohmyfi.co\/estrategias-de-marketing\/"},"modified":"2024-05-24T16:57:34","modified_gmt":"2024-05-24T16:57:34","slug":"estrategias-de-marketing","status":"publish","type":"post","link":"https:\/\/ohmyfi.co\/pt-br\/estrategias-de-marketing\/","title":{"rendered":"Estrat\u00e9gias de Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6342\" class=\"elementor elementor-6342 elementor-3132\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846d5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"846d5d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35860e2\" data-id=\"35860e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab46583 elementor-widget elementor-widget-heading\" data-id=\"ab46583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o estrat\u00e9gias de marketing?: conceitos, tipos e exemplos pr\u00e1ticos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa274 elementor-widget elementor-widget-text-editor\" data-id=\"3caa274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As estrat\u00e9gias de marketing s\u00e3o um dos principais aspectos a serem trabalhados em qualquer empresa, j\u00e1 que atrav\u00e9s de estrat\u00e9gias, podemos definir como os objetivos do neg\u00f3cio ser\u00e3o alcan\u00e7ados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante ter claro que existem muitos tipos de estrat\u00e9gias de marketing, e para encontrar a mais adequada para sua empresa ou neg\u00f3cio, \u00e9 preciso estar aberto \u00e0s possibilidades oferecidas pelo mundo e pela tecnologia, adotar novas ideias, testar e experimentar. Por isso, escolha as estrat\u00e9gias de marketing que funcionam melhor para voc\u00ea e te aproximem do seu p\u00fablico-alvo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, vamos te dar uma ideia do que s\u00e3o estrat\u00e9gias de marketing e como implementar as que funcionam melhor para o seu neg\u00f3cio.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ad5836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ad5836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03afb8d\" data-id=\"03afb8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd05a1 elementor-widget elementor-widget-heading\" data-id=\"7bd05a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o estrat\u00e9gias de marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e75fe elementor-widget elementor-widget-text-editor\" data-id=\"91e75fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma estrat\u00e9gia de marketing \u00e9 um plano que \u00e9 projetado para atingir os objetivos do neg\u00f3cio e representa o conjunto de a\u00e7\u00f5es que usaremos para criar oportunidades de vendas. Atrav\u00e9s da estrat\u00e9gia de marketing podemos comunicar e posicionar os produtos ou servi\u00e7os de uma empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para desenhar estrat\u00e9gias de marketing, \u00e9 essencial levar em considera\u00e7\u00e3o os objetivos e recursos que a empresa possui. Al\u00e9m disso, analisar o p\u00fablico-alvo com a ajuda de pesquisas de mercado permite que as empresas satisfa\u00e7am as necessidades e prefer\u00eancias dos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro aspecto que deve ser estudado \u00e9 o dos concorrentes, para que a empresa tenha a possibilidade de desenhar determinadas estrat\u00e9gias de marketing, ap\u00f3s observar quais funcionaram ou n\u00e3o para eles e em que medida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e3o muitas as estrat\u00e9gias que s\u00e3o utilizadas diariamente por milh\u00f5es de empresas; Tantos, que identificar quais funcionam melhor pode ser dif\u00edcil e para facilitar o seu trabalho de pesquisa, criamos este artigo com as melhores estrat\u00e9gias de marketing que voc\u00ea pode implementar.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c62d897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c62d897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c794082\" data-id=\"c794082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c0495c elementor-widget elementor-widget-heading\" data-id=\"6c0495c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que \u00e9 importante desenhar uma estrat\u00e9gia de marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e17c8 elementor-widget elementor-widget-image\" data-id=\"c4e17c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"280\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1.jpg\" class=\"attachment-large size-large wp-image-3169\" alt=\"Dise\u00f1ar estrategias de marketing\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1.jpg 800w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1-300x105.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Disenar-estrategias-de-marketing1-768x269.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264d900 elementor-widget elementor-widget-text-editor\" data-id=\"264d900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementar uma estrat\u00e9gia de marketing corretamente garante que a empresa possa atingir seus objetivos de neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vejamos algumas das vantagens e benef\u00edcios de ter estrat\u00e9gias de marketing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Aumentar as vendas e mant\u00ea-las de forma recorrente<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Voc\u00ea possibilita o crescimento da empresa<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Voc\u00ea entender\u00e1 o que seus clientes ideais est\u00e3o procurando<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Voc\u00ea atende \u00e0s necessidades e expectativas dos compradores<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Voc\u00ea vai se destacar da concorr\u00eancia<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Torne sua marca, produto ou servi\u00e7o vis\u00edvel.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Posicione sua marca no mercado<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Melhorar o retorno do investimento<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Otimize as fases do seu funil de vendas.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Alcance novos mercados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao planejar uma estrat\u00e9gia de marketing, voc\u00ea pode ter certeza de que, ao realizar uma compra, ela n\u00e3o depender\u00e1 mais da sorte, mas dos par\u00e2metros e indicadores que voc\u00ea observar\u00e1 e conseguir\u00e1 corrigir ao longo do tempo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1ba4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1ba4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e4711\" data-id=\"b3e4711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3167bdf elementor-widget elementor-widget-heading\" data-id=\"3167bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de Estrat\u00e9gias de Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cdc1f elementor-widget elementor-widget-text-editor\" data-id=\"b2cdc1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dependendo da posi\u00e7\u00e3o competitiva da sua empresa, dos recursos que voc\u00ea tem e das metas estabelecidas, haver\u00e1 uma s\u00e9rie de estrat\u00e9gias que ser\u00e3o muito mais eficazes do que outras. Mas, lembre-se que todos eles devem ser integrados sob o mesmo objetivo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2ee60 elementor-widget elementor-widget-image\" data-id=\"fa2ee60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing.jpg\" class=\"attachment-large size-large wp-image-3173\" alt=\"Tipos de estrategias de marketing\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing.jpg 800w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing-300x170.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/tipos-de-estrategias-de-marketing-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01324a4 elementor-widget elementor-widget-heading\" data-id=\"01324a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Estrat\u00e9gias de Segmenta\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a4629 elementor-widget elementor-widget-text-editor\" data-id=\"d2a4629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A estrat\u00e9gia de segmenta\u00e7\u00e3o \u00e9 um processo pelo qual um grupo homog\u00eaneo de compradores \u00e9 identificado ou tomado, ou seja, vamos dividir o mercado em v\u00e1rios submercados ou segmentos de acordo com seus diferentes desejos de compra ou necessidades dos compradores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e1 uma coisa que deve ficar muito clara com uma estrat\u00e9gia de marketing, que \u00e9 que segmentar o mesmo p\u00fablico com a mesma oferta \u00e9 um erro. Se quisermos otimizar os or\u00e7amentos de marketing, \u00e9 necess\u00e1rio escolher quais clientes vamos segmentar, ou seja, dividir o mercado em grupos com caracter\u00edsticas e necessidades semelhantes. Dessa forma, poderemos oferecer a eles uma proposta de valor, produto ou servi\u00e7o que se adapte a cada grupo ou segmento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para tomar decis\u00f5es sobre qual segmento de mercado voc\u00ea deseja segmentar, voc\u00ea pode escolher entre as seguintes estrat\u00e9gias:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Estrat\u00e9gia de marketing de massa.  <\/b><span style=\"font-weight: 400;\">A empresa n\u00e3o direciona seus esfor\u00e7os para um \u00fanico segmento de mercado e n\u00e3o reconhece os diferentes segmentos, mas considera todos eles como um \u00fanico grupo com necessidades semelhantes e desenha um programa de marketing para um grande n\u00famero de compradores, contando com publicidade ou m\u00eddia publicit\u00e1ria.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Marketing diferenciado.  <\/b><span style=\"font-weight: 400;\">Esse m\u00e9todo se caracteriza por tratar cada consumidor como se fosse a \u00fanica pessoa no mercado, a empresa passa por dois ou mais segmentos e desenha programas separados para cada um deles. Eles obt\u00eam maiores vendas e aumentam como uma linha diversificada de produtos ou servi\u00e7os que s\u00e3o vendidos atrav\u00e9s de diferentes canais<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Marketing concentrado.  <\/b><span style=\"font-weight: 400;\">Nesse m\u00e9todo, trata-se de obter uma boa posi\u00e7\u00e3o de mercado em algumas \u00e1reas, ou seja, busca uma participa\u00e7\u00e3o maior em um mercado; em vez de procurar uma fatia menor em um grande mercado.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>Marketing individual.  <\/b><span style=\"font-weight: 400;\">Com esse m\u00e9todo, a empresa se aproxima dos consumidores individualmente com produtos ou servi\u00e7os especializados. \u00c9 uma estrat\u00e9gia que pode funcionar muito bem, mas pode ser a estrat\u00e9gia mais cara de todas.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faac542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faac542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a496d4a\" data-id=\"a496d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539911a elementor-widget elementor-widget-heading\" data-id=\"539911a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Estrat\u00e9gias de Posicionamento de Marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6b9e6 elementor-widget elementor-widget-text-editor\" data-id=\"1a6b9e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O branding \u00e9 um tema cada vez mais relevante e o posicionamento da sua marca vai te ajudar a captar mais a aten\u00e7\u00e3o dos consumidores. Como mencionado neste artigo, o consumidor adquire um produto ou servi\u00e7o com o objetivo de satisfazer uma necessidade, mas vale ressaltar que ele n\u00e3o considera o produto por si s\u00f3, mas sim leva em conta para sua escolha, uma s\u00e9rie de caracter\u00edsticas dentro das quais est\u00e1 a marca do seu neg\u00f3cio ou empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para alcan\u00e7ar uma boa estrat\u00e9gia de posicionamento de marca, considere o seguinte:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">O que seus concorrentes est\u00e3o fazendo e como o cliente percebe voc\u00ea em compara\u00e7\u00e3o com eles.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">O que os clientes precisam ou querem ter.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Qual o diferencial do seu produto ou servi\u00e7o?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quem s\u00e3o seus clientes ou consumidores.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Como voc\u00ea conseguir\u00e1 posicionar sua marca na mente dos consumidores.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Qu\u00e3o acess\u00edveis s\u00e3o os pre\u00e7os de seus produtos ou servi\u00e7os em compara\u00e7\u00e3o com a qualidade e a concorr\u00eancia.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c762e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c762e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-291f6db\" data-id=\"291f6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63db9b1 elementor-widget elementor-widget-heading\" data-id=\"63db9b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Estrat\u00e9gias de Produto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37796cf elementor-widget elementor-widget-text-editor\" data-id=\"37796cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A estrat\u00e9gia de produto \u00e9 uma das mais importantes dentro da estrat\u00e9gia de marketing, uma vez que produtos ou servi\u00e7os falhar\u00e3o se n\u00e3o atenderem aos desejos, necessidades e expectativas dos consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 importante que as empresas desenvolvam cuidadosos programas de marketing para criar e refor\u00e7ar o posicionamento desejado, caso contr\u00e1rio ser\u00e1 o pr\u00f3prio consumidor quem definir\u00e1 um posicionamento para nossos produtos ou servi\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Portanto, voc\u00ea deve analisar quais produtos ou servi\u00e7os s\u00e3o vendidos e quais n\u00e3o s\u00e3o, quais representam um retorno sobre o investimento ou lucro e decidir quais produtos ou servi\u00e7os continuar\u00e3o no mercado de acordo com o benef\u00edcio que eles proporcionam.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8fd8e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8fd8e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9ade42\" data-id=\"c9ade42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0338f6e elementor-widget elementor-widget-heading\" data-id=\"0338f6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Estrat\u00e9gias de Portf\u00f3lio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99260 elementor-widget elementor-widget-text-editor\" data-id=\"ce99260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nem todos os produtos ou servi\u00e7os do nosso portf\u00f3lio geram a mesma rentabilidade, nem t\u00eam o mesmo potencial de crescimento. Portanto, \u00e9 preciso analisar quais produtos ou servi\u00e7os s\u00e3o vendidos ou n\u00e3o e tomar decis\u00f5es estrat\u00e9gicas sobre o portf\u00f3lio de produtos. Dessa forma, podemos priorizar o investimento destinado \u00e0 estrat\u00e9gia de marketing e aos objetivos que definimos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para tomar decis\u00f5es estrat\u00e9gicas sobre o portf\u00f3lio de produtos, devemos primeiro decidir se vamos trabalhar por produtos individualmente ou agrup\u00e1-los por linhas de produtos ou se o portf\u00f3lio \u00e9 muito amplo, considere trabalh\u00e1-lo por unidades de neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, podemos avaliar a capacidade de nossos produtos ou servi\u00e7os de competir com outras op\u00e7\u00f5es no mercado. E, por outro lado, analisar a atratividade do mercado em que o produto ou servi\u00e7o atua.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec65f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec65f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed9001\" data-id=\"6ed9001\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c6242 elementor-widget elementor-widget-heading\" data-id=\"90c6242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Estrat\u00e9gias de Marketing Digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829d6af elementor-widget elementor-widget-text-editor\" data-id=\"829d6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrat\u00e9gias de marketing digital s\u00e3o aquelas a\u00e7\u00f5es que posicionam uma empresa na internet ou nas redes sociais. Hoje em dia, a grande maioria das empresas faz marketing digital, algo que at\u00e9 poucos anos atr\u00e1s era totalmente desconhecido ou que quase ningu\u00e9m praticava.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste tipo de estrat\u00e9gia podemos desenvolver as seguintes a\u00e7\u00f5es:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5948f51 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5948f51\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/ohmyfi.co\/ohmyshop\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Crie ativos digitais: Site + Loja Virtual - APP.\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/ohmyfi.co\/ohmyshop\/\" >\n\t\t\t\t\t\t\tCrie ativos digitais: Site + Loja Virtual - APP.\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2237f55 elementor-widget elementor-widget-text-editor\" data-id=\"2237f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os ativos digitais s\u00e3o aquelas plataformas que permitem que sua marca, produto ou servi\u00e7o tenha presen\u00e7a na internet. \u00c9 importante entender que quando voc\u00ea cria um ativo digital, seja uma loja online ou um aplicativo m\u00f3vel, voc\u00ea n\u00e3o est\u00e1 garantindo que seus consumidores ou potenciais clientes o encontrar\u00e3o. Portanto, voc\u00ea deve implementar outras ferramentas \u00e0 sua estrat\u00e9gia de marketing para atrair seus consumidores.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f1932 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"62f1932\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLEITURA\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb5b1a elementor-widget elementor-widget-text-editor\" data-id=\"5cb5b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO \u00e9 uma estrat\u00e9gia que se baseia na otimiza\u00e7\u00e3o de ativos digitais ou sites e suas p\u00e1ginas, para que eles apare\u00e7am nas primeiras posi\u00e7\u00f5es do Google e dos principais buscadores. O tr\u00e1fego que costumamos receber nos buscadores \u00e9 muito bom, pois nos aproxima das pessoas que j\u00e1 est\u00e3o nos procurando, ent\u00e3o a probabilidade dessas pessoas se tornarem clientes \u00e9 muito alta.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca96d22 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ca96d22\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMEV\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55f529 elementor-widget elementor-widget-text-editor\" data-id=\"d55f529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing em Mecanismos de Busca. Geralmente, para aplicar estrat\u00e9gias de marketing por meio dessa ferramenta, utilizamos o Google Ads, que \u00e9 o canal mais r\u00e1pido para se conectar com seus clientes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525438c elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"525438c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRedes Sociais\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab866e0 elementor-widget elementor-widget-text-editor\" data-id=\"ab866e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na estrat\u00e9gia para redes sociais devemos analisar cuidadosamente o que talvez dev\u00eassemos estar fazendo e para isso, vejamos, quais seriam esses passos m\u00ednimos para que nossa estrat\u00e9gia de marketing possa ter os resultados que realmente precisamos. Os principais passos para uma estrat\u00e9gia de m\u00eddia social para aproxim\u00e1-lo do seu p\u00fablico-alvo s\u00e3o:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Definir os objetivos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analise seus concorrentes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Defina o tom e a personalidade com os quais voc\u00ea deseja se comunicar<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Defina as redes sociais que voc\u00ea usar\u00e1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Implementar estrat\u00e9gias de crescimento e fideliza\u00e7\u00e3o<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identificar fontes ou influenciadores<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Criar um calend\u00e1rio de publica\u00e7\u00e3o<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Personalize sua marca ou perfil comercial<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Monitorar e otimizar as a\u00e7\u00f5es implementadas<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6533a elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"7e6533a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDiretrizes de m\u00eddia social\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acde153 elementor-widget elementor-widget-text-editor\" data-id=\"acde153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por outro lado, a diretriz de m\u00eddia social \u00e9 o complemento perfeito para o ponto anterior, onde nos concentramos em como construir, gerenciar e crescer comunidades de m\u00eddia social para alcan\u00e7ar resultados org\u00e2nicos. Nesta estrat\u00e9gia de marketing, vamos focar na publicidade nas redes sociais e em como atrair o usu\u00e1rio atrav\u00e9s das principais plataformas de publicidade, a fim de alcan\u00e7ar resultados para a marca ou empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algumas das plataformas que voc\u00ea pode usar para anunciar s\u00e3o:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Linkedin<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gorjeio<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Snapchat<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tik Tok<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15e4d4 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f15e4d4\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tE-mail marketing, WhatsApp e SMS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7e119 elementor-widget elementor-widget-text-editor\" data-id=\"0e7e119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As estrat\u00e9gias de e-mail marketing, WhatsApp e SMS podem ser \u00fateis para a aquisi\u00e7\u00e3o de clientes, mas em geral s\u00e3o muito mais focadas na fideliza\u00e7\u00e3o de clientes. Esses s\u00e3o um dos canais de comunica\u00e7\u00e3o direta que temos que nos conectar com os usu\u00e1rios e como qualquer estrat\u00e9gia de marketing, se fizermos bem, pode ser muito eficaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como s\u00e3o estrat\u00e9gias que se conectam diretamente com o consumidor, devemos ter mais cuidado com esse tipo de estrat\u00e9gia de marketing para n\u00e3o afetar negativamente o relacionamento com nossos clientes ou nossos prospects e para que esse tipo de estrat\u00e9gia continue funcionando para n\u00f3s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33afc7 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a33afc7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRela\u00e7\u00f5es P\u00fablicas (PR)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9112043 elementor-widget elementor-widget-text-editor\" data-id=\"9112043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As estrat\u00e9gias de RP consistem na pr\u00e1tica de moldar e manter a imagem de uma empresa, organiza\u00e7\u00e3o ou indiv\u00edduo aos olhos de seu p\u00fablico-alvo. Basicamente, \u00e9 uma gest\u00e3o da imagem que queremos projetar de nossas empresas em sites como jornais, revistas, telejornais, programas de r\u00e1dio, blogs e influenciadores e assim por diante.<\/span><\/p>\n<p><b>Como a RP ajuda minha empresa ou neg\u00f3cio?  <\/b><span style=\"font-weight: 400;\">As formas pelas quais nos beneficiamos desse tipo de pr\u00e1tica s\u00e3o muitas. Vejamos alguns dos benef\u00edcios mais relevantes.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ajuda a ganhar autoridade no nicho de mercado<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Construa credibilidade<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumentar a exposi\u00e7\u00e3o da marca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fortalece a valida\u00e7\u00e3o social da marca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Aumentar o tr\u00e1fego para nossos ativos digitais<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Isso nos ajuda a obter links de entrada (Muito importante para o posicionamento SEO)<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d0170 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f8d0170\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAn\u00e1lise da Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b9a1a elementor-widget elementor-widget-text-editor\" data-id=\"f0b9a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Web Analytics pode n\u00e3o ser uma estrat\u00e9gia de marketing em si, mas \u00e9 um dos elementos-chave e importantes de qualquer estrat\u00e9gia que implementamos, pois nos permitir\u00e1 medir cada uma das a\u00e7\u00f5es e esfor\u00e7os de nossas estrat\u00e9gias digitais.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b712cf7 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b712cf7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCRMs\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce32944 elementor-widget elementor-widget-text-editor\" data-id=\"ce32944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os CRMs nos permitem gerenciar o relacionamento com seus clientes, eles s\u00e3o basicamente as estrat\u00e9gias que usamos para manter e melhorar nosso relacionamento com clientes existentes ou com clientes potenciais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O CRM tem papel fundamental em toda a estrat\u00e9gia de fideliza\u00e7\u00e3o e reten\u00e7\u00e3o de clientes. Al\u00e9m disso, nos permitir\u00e1 gerenciar melhor ou abordar melhor os potenciais clientes, leads ou prospects que adquirimos por meio de nossos ativos digitais.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a2a51 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b1a2a51\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAutoma\u00e7\u00e3o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba6d1a elementor-widget elementor-widget-text-editor\" data-id=\"dba6d1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O mundo da automa\u00e7\u00e3o nos permite otimizar e agilizar processos repetitivos que podem ocorrer no marketing e em outras \u00e1reas da empresa. Convidamos voc\u00ea a explorar e analisar quais podem ser esses processos que voc\u00ea precisa automatizar dentro da sua empresa para melhorar o desempenho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alguns processos de automa\u00e7\u00e3o que voc\u00ea pode considerar da \u00e1rea de marketing podem ser:  <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fluxos de automa\u00e7\u00e3o de e-mail (automa\u00e7\u00e3o de marketing)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Automatiza\u00e7\u00e3o de fluxos em canais de comunica\u00e7\u00e3o e<\/span> canais <a href=\"https:\/\/ohmyfi.co\/pt-br\/whatsapp-marketing\/\"> <span style=\"font-weight: 400;\">multiagentes<\/span><\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d195d elementor-widget elementor-widget-image\" data-id=\"16d195d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-1024x560.jpg\" class=\"attachment-large size-large wp-image-3180\" alt=\"Estrategias de marketing digital\" srcset=\"https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-1024x560.jpg 1024w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-300x164.jpg 300w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital-768x420.jpg 768w, https:\/\/ohmyfi.co\/wp-content\/uploads\/2021\/03\/Marketing-digital.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2839ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2839ce3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a7516\" data-id=\"f0a7516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b4e71 elementor-widget elementor-widget-heading\" data-id=\"d3b4e71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Estrat\u00e9gias de Marketing de Conte\u00fado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470e536 elementor-widget elementor-widget-text-editor\" data-id=\"470e536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O marketing de conte\u00fado \u00e9 uma t\u00e9cnica baseada na cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado, relevante e valioso para atrair, adquirir e atrair a aten\u00e7\u00e3o de um p\u00fablico bem definido, com o objetivo de impulsion\u00e1-los a serem futuros clientes. Geralmente, o marketing de conte\u00fado \u00e9 refletido em nossos blogs, onde podemos publicar:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Informa\u00e7\u00f5es sobre produtos ou servi\u00e7os<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tend\u00eancias do setor<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Realizar revis\u00f5es inovadoras e inovadoras<\/span><\/li>\n<li><span style=\"font-weight: 400;\">E educar o cliente sobre os produtos ou servi\u00e7os que oferecemos.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19aa911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19aa911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0a779\" data-id=\"5a0a779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b44bf9 elementor-widget elementor-widget-heading\" data-id=\"8b44bf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Estrat\u00e9gias de Marketing Direto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219027e elementor-widget elementor-widget-text-editor\" data-id=\"219027e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">J\u00e1 falamos anteriormente sobre e-mail marketing e a realidade \u00e9 que nesse tipo de estrat\u00e9gia ela se torna muito importante, pois a comunica\u00e7\u00e3o \u00e9 totalmente direta (Cliente e Empresa) n\u00e3o existem intermedi\u00e1rios. Por isso, \u00e9 importante que voc\u00ea adote uma mensagem personalizada para lidar com seus clientes, dessa forma voc\u00ea atrair\u00e1 a aten\u00e7\u00e3o deles e criar\u00e1 la\u00e7os mais estreitos com os compradores.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a9ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a9ce8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c748a69\" data-id=\"c748a69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664e69e elementor-widget elementor-widget-heading\" data-id=\"664e69e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Estrat\u00e9gias de marketing boca-a-boca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b81edd elementor-widget elementor-widget-text-editor\" data-id=\"4b81edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Essa \u00e9 uma das estrat\u00e9gias mais desejadas por qualquer empresa, j\u00e1 que \u00e9 o pr\u00f3prio cliente que est\u00e1 validando a marca e se torna um embaixador ao nos indicar para outros usu\u00e1rios ou clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Garantir a satisfa\u00e7\u00e3o de seus clientes, oferecendo-lhes um bom servi\u00e7o e um produto de alta qualidade, juntamente com uma excelente aten\u00e7\u00e3o, nos permite ter uma alta possibilidade de que os clientes nos recomendem a terceiros.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20a30f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a30f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea0cea\" data-id=\"8ea0cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a77b24 elementor-widget elementor-widget-heading\" data-id=\"7a77b24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Estrat\u00e9gias de fideliza\u00e7\u00e3o de clientes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e0991 elementor-widget elementor-widget-text-editor\" data-id=\"f3e0991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementar estrat\u00e9gias de fideliza\u00e7\u00e3o em todas as fases do neg\u00f3cio nos ajuda a fidelizar clientes e evitar que eles saiam com a concorr\u00eancia. Al\u00e9m disso, se voc\u00ea souber como integrar<\/span> Com <a href=\"https:\/\/ohmyfi.co\/pt-br\/estrategias-de-fidelizacao-de-clientes-atraves-do-wifi-marketing\/\"> <span style=\"font-weight: 400;\">estrat\u00e9gias de fideliza\u00e7\u00e3o<\/span><\/a> vencedoras<span style=\"font-weight: 400;\">, voc\u00ea n\u00e3o apenas ganhar\u00e1 a confian\u00e7a e a lealdade de seus clientes existentes, mas tamb\u00e9m atrair\u00e1 novos clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estabele\u00e7a rela\u00e7\u00f5es pr\u00f3ximas com seus clientes, comunique e recompense sua fidelidade com promo\u00e7\u00f5es e descontos exclusivos ou personalize a publicidade que deseja mostrar a eles diretamente, seja no ambiente digital ou f\u00edsico.<\/span><\/p>\n<p><a href=\"https:\/\/ohmyfi.co\/pt-br\/marketing-wifi\/\"><b>WiFi Marketing<\/b><\/a><span style=\"font-weight: 400;\">  \u00c9 a ferramenta de marketing omnichannel especializada em fidelizar e atrair clientes em estabelecimentos comerciais. Para fidelizar no ambiente digital, voc\u00ea tamb\u00e9m pode utilizar um CRM.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abb1eb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abb1eb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b60039\" data-id=\"9b60039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509bfa6 elementor-widget elementor-widget-text-editor\" data-id=\"509bfa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comece a implementar ou melhorar suas estrat\u00e9gias de marketing agora. Planeje, desenvolva e melhore t\u00e1ticas para expandir seus neg\u00f3cios e posicionar seus produtos ou servi\u00e7os.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O que s\u00e3o estrat\u00e9gias de marketing?: conceitos, tipos e exemplos pr\u00e1ticos As estrat\u00e9gias de marketing s\u00e3o um dos principais aspectos a serem trabalhados em qualquer empresa, j\u00e1 que atrav\u00e9s de estrat\u00e9gias, podemos definir como os objetivos do neg\u00f3cio ser\u00e3o alcan\u00e7ados. \u00c9 importante ter claro que existem muitos tipos de estrat\u00e9gias de marketing, e para encontrar &#8230; <a title=\"Estrat\u00e9gias de Marketing\" class=\"read-more\" href=\"https:\/\/ohmyfi.co\/pt-br\/estrategias-de-marketing\/\" aria-label=\"More on Estrat\u00e9gias de Marketing\">Ler mais<\/a><\/p>\n","protected":false},"author":6,"featured_media":6343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrat\u00e9gias de Marketing: Conceitos, Tipos e Exemplos Pr\u00e1ticos | OhmyFi<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as estrat\u00e9gias de marketing que levar\u00e3o sua empresa a atingir seus objetivos de neg\u00f3cio. 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