{"id":6349,"date":"2021-01-31T03:51:37","date_gmt":"2021-01-31T03:51:37","guid":{"rendered":"https:\/\/ohmyfi.co\/embudo-de-marketing\/"},"modified":"2024-05-24T16:57:35","modified_gmt":"2024-05-24T16:57:35","slug":"embudo-de-marketing","status":"publish","type":"post","link":"https:\/\/ohmyfi.co\/pt-br\/embudo-de-marketing\/","title":{"rendered":"Funil de Marketing: Como Otimizar a Jornada do Cliente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6349\" class=\"elementor elementor-6349 elementor-2748\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4049b1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4049b1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e9b9ab\" data-id=\"9e9b9ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-752d5f5 elementor-widget elementor-widget-text-editor\" data-id=\"752d5f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Um funil de marketing n\u00e3o tem uma estrat\u00e9gia \u00fanica.  <\/b><span style=\"font-weight: 400;\">Seu funil de marketing pode ser adaptado a diferentes processos para atingir um objetivo, que pode ser uma convers\u00e3o, conseguir um cadastro ou fechar uma venda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E isso funciona bem se voc\u00ea puder conhecer melhor os h\u00e1bitos e prefer\u00eancias de seus clientes ou visitantes.  <\/span><b>Seu funil de marketing agrega muito mais valor \u00e0s suas estrat\u00e9gias de marketing quando voc\u00ea conhece seus clientes<\/b><span style=\"font-weight: 400;\">; Em seguida, voc\u00ea pode tomar decis\u00f5es informadas para melhorar a experi\u00eancia do cliente \u00e0 medida que ele passa por cada est\u00e1gio do funil de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O objetivo deste artigo \u00e9 ajud\u00e1-lo a tirar o m\u00e1ximo proveito do seu funil de marketing, aprender quais s\u00e3o as vantagens de implementar em uma estrat\u00e9gia de marketing e como aplic\u00e1-la com ferramentas de marketing para melhorar as vendas.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0acce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0acce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c454d1\" data-id=\"5c454d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5634a55 elementor-widget elementor-widget-heading\" data-id=\"5634a55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 um funil de vendas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7388d9 elementor-widget elementor-widget-text-editor\" data-id=\"c7388d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um funil de vendas \u00e9 uma s\u00e9rie de etapas para orientar os potenciais clientes atrav\u00e9s de suas diferentes fases at\u00e9 que eles convertam. Nas etapas do funil de marketing, a empresa planeja e estabelece processos para se comunicar com seus usu\u00e1rios e atingir seu objetivo final, que pode ser convers\u00e3o, capta\u00e7\u00e3o de um lead ou fechamento de vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O funil de marketing \u00e9 comumente baseado no modelo AIDA<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1a97b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1a97b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f18852f\" data-id=\"f18852f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4fafe5e\" data-id=\"4fafe5e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68970ad elementor-widget elementor-widget-text-editor\" data-id=\"68970ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aten\u00e7\u00e3o<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-492d63e\" data-id=\"492d63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dae42e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dae42e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-226e004\" data-id=\"226e004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e3d7a03\" data-id=\"e3d7a03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e24c8 elementor-widget elementor-widget-text-editor\" data-id=\"84e24c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interesse<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f850e93\" data-id=\"f850e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c8473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-818c6ab\" data-id=\"818c6ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f35880\" data-id=\"5f35880\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efef966 elementor-widget elementor-widget-text-editor\" data-id=\"efef966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Desejo<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9511284\" data-id=\"9511284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877ae20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"877ae20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a9885c\" data-id=\"4a9885c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ddb2ee2\" data-id=\"ddb2ee2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5543758 elementor-widget elementor-widget-text-editor\" data-id=\"5543758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A\u00e7\u00e3o<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6bf339c\" data-id=\"6bf339c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8557edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8557edd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9683a29\" data-id=\"9683a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a74e8 elementor-widget elementor-widget-text-editor\" data-id=\"51a74e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mas voc\u00ea pode simplificar seu processo em um modelo de tr\u00eas conceitos TOFU, MOFU e BOFU para criar o conte\u00fado certo, entendendo o ciclo de compra de seus usu\u00e1rios em suas estrat\u00e9gias de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais adiante neste artigo veremos o modelo de funil TOFU\/MOFU\/BOFU.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7115385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7115385\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4967cbc\" data-id=\"4967cbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d21fb elementor-widget elementor-widget-heading\" data-id=\"e7d21fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etapas do Funil de Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367a573 elementor-widget elementor-widget-text-editor\" data-id=\"367a573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No funil de marketing, \u00e9 importante entender a jornada do cliente, desde o momento em que temos contato com ele, at\u00e9 o momento da convers\u00e3o. E parte disso \u00e9 entender como funciona cada etapa e que tipo de conte\u00fado podemos entregar em cada etapa do funil de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vamos ver que tipo de conte\u00fado podemos criar em cada etapa do funil de marketing.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768f1b4 elementor-widget elementor-widget-heading\" data-id=\"768f1b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aten\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbba67 elementor-widget elementor-widget-text-editor\" data-id=\"7cbba67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A fase inicial do funil de marketing \u00e9 a fase de descoberta, ou seja, os usu\u00e1rios ficam curiosos sobre um tema, mas ainda n\u00e3o t\u00eam clareza sobre uma necessidade ou n\u00e3o sabem do que se trata o problema que possuem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 por isso que, nesta fase, ajudamos a educar os usu\u00e1rios, ajudando-os a descobrir algo que eles n\u00e3o sabem. Alguns exemplos de conte\u00fado que podemos implementar para gerar aten\u00e7\u00e3o s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Artigos do blog, <\/b><span style=\"font-weight: 400;\">podemos implementar<\/span><b>:<\/b><span style=\"font-weight: 400;\"> Tutoriais, an\u00e1lises e resenhas, not\u00edcias, entrevistas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pe\u00e7as para redes sociais <\/b><span style=\"font-weight: 400;\">como: Frases, dicas, figuras e perguntas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00eddeos <\/b><span style=\"font-weight: 400;\">como: tutoriais, entrevistas, eventos e demonstra\u00e7\u00f5es.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E tamb\u00e9m podemos fazer uso de <\/span><b>infogr\u00e1ficos<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcec316 elementor-widget elementor-widget-heading\" data-id=\"bcec316\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interesse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcde767 elementor-widget elementor-widget-text-editor\" data-id=\"fcde767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma vez que conseguimos captar a aten\u00e7\u00e3o dos usu\u00e1rios ou clientes, devemos gerar interesse por isso. Nesta fase do funil de marketing, vamos tentar captar informa\u00e7\u00f5es ou contatos dos usu\u00e1rios, gerando conte\u00fados que despertem o interesse dos usu\u00e1rios ou clientes. Portanto, os conte\u00fados para gerar interesse ou captar informa\u00e7\u00f5es que podemos implementar s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ebooks <\/b><span style=\"font-weight: 400;\">como: Guias, tutoriais, ferramentas, etc.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinars <\/b><span style=\"font-weight: 400;\">para: demonstrar autoridade sobre o tema, demonstrar produtos, abordar ou mostrar novos produtos.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envie <b> <\/b><span>newsletter semanal, quinzenal, mensal com conte\u00fado valioso.<\/span><br \/><\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f7eec elementor-widget elementor-widget-heading\" data-id=\"63f7eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desejo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5710678 elementor-widget elementor-widget-text-editor\" data-id=\"5710678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se j\u00e1 conseguimos despertar o interesse de nossos usu\u00e1rios ou clientes, o pr\u00f3ximo passo no funil de marketing \u00e9 <\/span><b>provocar o desejo de comprar <\/b><span style=\"font-weight: 400;\">nossos produtos ou servi\u00e7os e para alcan\u00e7ar esse desejo sobre nossos produtos ou servi\u00e7os, podemos compartilhar conte\u00fados como:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Modelos, formatos ou matrizes.<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ferramentas, simuladores e an\u00e1lises.<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Listas<\/b><b><br \/><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <\/span><b>E compara\u00e7\u00f5es.<\/b><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403d16e elementor-widget elementor-widget-heading\" data-id=\"403d16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9815651 elementor-widget elementor-widget-text-editor\" data-id=\"9815651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se conseguimos captar a aten\u00e7\u00e3o dos usu\u00e1rios, despertar seu interesse e gerar desejo por nossos produtos ou servi\u00e7os, o que resta \u00e9 conseguir uma a\u00e7\u00e3o de compra e obter a t\u00e3o esperada venda. Para obter a\u00e7\u00e3o de nossos clientes ou usu\u00e1rios, podemos gerar conte\u00fado como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Documentar <\/span><b>estudos de caso<\/b><span style=\"font-weight: 400;\"> (Muito \u00fatil em casos B2B)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avalia\u00e7\u00f5es gratuitas <\/span><b>ou descontos<\/b><span style=\"font-weight: 400;\"> podem funcionar muito bem.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstra\u00e7\u00e3o para mostrar ao usu\u00e1rio como o produto funciona.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orienta\u00e7\u00f5es e consultas gratuitas por meio de liga\u00e7\u00f5es ou videoconfer\u00eancias.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aqui est\u00e3o as 4 etapas do modelo AIDA em nosso funil de marketing durante o processo de decis\u00e3o de compra. No entanto, devemos ter em mente que o relacionamento com nosso cliente n\u00e3o termina com a venda. Implemento<\/span> <a href=\"https:\/\/ohmyfi.co\/pt-br\/estrategias-de-fidelizacao-de-clientes-atraves-do-wifi-marketing\/\"> <b>As estrat\u00e9gias de fideliza\u00e7\u00e3o de clientes<\/b><\/a><span style=\"font-weight: 400;\"> s\u00e3o muito importantes para obter compras repetidas.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9a4582 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9a4582\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b3732\" data-id=\"c0b3732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b20ce6 elementor-widget elementor-widget-heading\" data-id=\"3b20ce6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Est\u00e1gios de Funil: Modelo TOFU \/ MOFU \/ BOFU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b8be3 elementor-widget elementor-widget-text-editor\" data-id=\"e0b8be3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TOFU, MOFU, BOFU significa Top, Middle, and Bottom e refere-se a cada uma das fases do funil de convers\u00e3o.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c277c8 elementor-widget elementor-widget-heading\" data-id=\"9c277c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TOFU (Topo do Funil)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284fb8a elementor-widget elementor-widget-text-editor\" data-id=\"284fb8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O est\u00e1gio TOFU \u00e9 o est\u00e1gio mais alto do funil, aqui o que fazemos \u00e9 criar conte\u00fado para atrair o maior n\u00famero de visitantes poss\u00edvel. Nesta fase, recomenda-se n\u00e3o lan\u00e7ar ofertas ou promo\u00e7\u00f5es aos usu\u00e1rios, pois eles n\u00e3o t\u00eam clareza sobre suas necessidades. Na etapa TOFU, geralmente \u00e9 disseminado conte\u00fado p\u00f3s-tipo que ajuda os usu\u00e1rios, os orienta e permite que eles identifiquem o que realmente precisam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um exemplo de post pode ser<\/span><a href=\"https:\/\/ohmyfi.co\/pt-br\/whatsapp-marketing\/\"> <i><span style=\"font-weight: 400;\">o WhatsApp Marketing: Como incluir estrat\u00e9gias para suas campanhas de marketing?<\/span><\/i><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6aca7 elementor-widget elementor-widget-heading\" data-id=\"8a6aca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MOFU (Metade do Funil)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca253d elementor-widget elementor-widget-text-editor\" data-id=\"4ca253d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na etapa MOFU, que \u00e9 como \u00e9 conhecida a segunda etapa do funil de convers\u00e3o, os potenciais clientes entram no meio do funil, uma vez que descobriram o que precisam e se envolveram com sua marca de forma significativa, levando-os a se inscrever em listas de e-mail.  para seguir sua marca nas redes sociais ou ter se inscrito em um webinar.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d2e16 elementor-widget elementor-widget-heading\" data-id=\"75d2e16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BOFU (Fundo de Funil) - Convers\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27565e3 elementor-widget elementor-widget-text-editor\" data-id=\"27565e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O fundo do funil BOFU \u00e9 a pe\u00e7a fundamental que fecha o ciclo de vendas. Nesta etapa do funil, chegam apenas potenciais clientes que, ap\u00f3s visit\u00e1-lo, o consideraram como op\u00e7\u00e3o e se interessam por seus produtos ou servi\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para convert\u00ea-los em clientes, voc\u00ea precisar\u00e1 criar conte\u00fado como: Uma avalia\u00e7\u00e3o gratuita ou uma demonstra\u00e7\u00e3o do produto, etc.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c45723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c45723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e80dc50\" data-id=\"e80dc50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bbec4 elementor-widget elementor-widget-heading\" data-id=\"87bbec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 m\u00e9tricas do funil de marketing que voc\u00ea deve medir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb7180 elementor-widget elementor-widget-heading\" data-id=\"6eb7180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Custo por Aquisi\u00e7\u00e3o (CPA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9961a0 elementor-widget elementor-widget-text-editor\" data-id=\"e9961a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esse indicador nos mostra quanto est\u00e1 sendo gasto em uma campanha de marketing para adquirir um cliente e geralmente \u00e9 muito olhado, quando temos campanhas publicit\u00e1rias pagas ou quando fazemos marketing por e-mail, redes sociais ou outros canais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para obter esse indicador, basta dividir o custo total da sua campanha de marketing pelo n\u00famero de convers\u00f5es. A partir da\u00ed, \u00e9 bem simples, se o custo da campanha exceder o que foi vendido, voc\u00ea deve considerar encerrar a campanha e tentar outra alternativa.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8434f elementor-widget elementor-widget-heading\" data-id=\"fd8434f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valor da vida \u00fatil do cliente (LTV)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b914bd5 elementor-widget elementor-widget-text-editor\" data-id=\"b914bd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A m\u00e9trica LTV nos ajuda a medir o valor cont\u00ednuo que um cliente traz para o seu neg\u00f3cio e tem uma rela\u00e7\u00e3o muito pr\u00f3xima com a reten\u00e7\u00e3o e a probabilidade de um cliente fazer outra compra.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2522f elementor-widget elementor-widget-heading\" data-id=\"3d2522f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taxa de convers\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4f86f elementor-widget elementor-widget-text-editor\" data-id=\"fd4f86f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este indicador mede a frequ\u00eancia de convers\u00e3o de um cliente, alguns especialistas medem apenas a convers\u00e3o da venda final. No entanto, podemos medir o sucesso em cada etapa do funil por meio de convers\u00f5es baseadas em metas, por exemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 Convers\u00f5es TOFU: Visitantes que convertem em leads.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 Convers\u00f5es MOFU: quantos leads convertem em assinantes ou assinaturas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 Convers\u00f5es de BOFU: quantas das assinaturas ou assinantes convertem em clientes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao medir cada etapa em rela\u00e7\u00e3o \u00e0s convers\u00f5es, permite tomar melhores decis\u00f5es sobre as estrat\u00e9gias que est\u00e3o sendo implementadas em cada etapa do funil, ao inv\u00e9s do resultado final.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55ea44 elementor-widget elementor-widget-heading\" data-id=\"e55ea44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taxa de convers\u00e3o por canal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b477635 elementor-widget elementor-widget-text-editor\" data-id=\"b477635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os canais de marketing t\u00eam objetivos diferentes, por isso \u00e9 importante analisar o sucesso de cada canal, pois alguns canais podem incluir<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Busca Org\u00e2nica<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publicidade paga (Display Ads, SEM, Social)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referido<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ao definir convers\u00f5es por canal, ser\u00e1 mais f\u00e1cil para n\u00f3s definir o sucesso de nossas campanhas, ent\u00e3o voc\u00ea deve se perguntar o que considera uma convers\u00e3o:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Clicar em um an\u00fancio pago seria uma convers\u00e3o?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Responder a um e-mail seria uma convers\u00e3o?<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Ou inscrever-se em uma newsletter seria uma convers\u00e3o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa\u00e7a a si mesmo perguntas como essas em cada etapa do funil e identifique o que deseja realizar em cada canal para medir seus resultados.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-914fc22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"914fc22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4efa9c5\" data-id=\"4efa9c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed92d06 elementor-widget elementor-widget-heading\" data-id=\"ed92d06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ferramenta para aumentar a taxa de convers\u00e3o do funil de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6489538 elementor-widget elementor-widget-text-editor\" data-id=\"6489538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quando focamos em medir apenas dados quantitativos, sem considerar dados qualitativos (ou seja, como as pessoas vivenciam as a\u00e7\u00f5es que t\u00eam no funil de marketing, como pensam e como se sentem ao longo de suas diferentes etapas), estamos perdendo informa\u00e7\u00f5es importantes, que voc\u00ea deve considerar muito bem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para te ajudar a obter dados, que permitir\u00e3o aumentar as convers\u00f5es em todas as fases do funil de marketing, existe uma ferramenta fundamental, que \u00e9 o WiFi Marketing.<\/span><\/p>\n<p><b>Com WiFi Marketing voc\u00ea pode:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conhe\u00e7a seus clientes.  <\/b><span style=\"font-weight: 400;\">Descubra que tipo de clientes o visitam, descubra quais s\u00e3o suas prefer\u00eancias e gostos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmente melhor suas estrat\u00e9gias de marketing para converter mais.  <\/b><span style=\"font-weight: 400;\">Ao entender melhor o comportamento do usu\u00e1rio dentro de seu neg\u00f3cio f\u00edsico e ter mais e melhores dados sobre seus clientes em potencial, voc\u00ea poder\u00e1 personalizar suas estrat\u00e9gias de conte\u00fado e direcionar suas campanhas de marketing e publicidade com sabedoria.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<p><b>Fidelize e comunique-se com seus clientes.  <\/b><span style=\"font-weight: 400;\">  Interaja com seus usu\u00e1rios e obtenha feedback que o ajude a melhorar a experi\u00eancia em diferentes est\u00e1gios do funil de marketing.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111c1d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111c1d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3551a6a\" data-id=\"3551a6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6923cda elementor-widget elementor-widget-heading\" data-id=\"6923cda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1b486 elementor-widget elementor-widget-text-editor\" data-id=\"6e1b486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em conclus\u00e3o, podemos dizer que a chave para um funil eficaz \u00e9 conhecer melhor seus clientes. Ao contar com uma ferramenta que nos permite obter dados quantitativos e qualitativos, nos permitir\u00e1 construir um funil que responda \u00e0s necessidades dos seus clientes e consequentemente aumente as convers\u00f5es do seu neg\u00f3cio.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Um funil de marketing n\u00e3o tem uma estrat\u00e9gia \u00fanica. Seu funil de marketing pode ser adaptado a diferentes processos para atingir um objetivo, que pode ser uma convers\u00e3o, conseguir um cadastro ou fechar uma venda. E isso funciona bem se voc\u00ea puder conhecer melhor os h\u00e1bitos e prefer\u00eancias de seus clientes ou visitantes. Seu funil &#8230; <a title=\"Funil de Marketing: Como Otimizar a Jornada do Cliente\" class=\"read-more\" href=\"https:\/\/ohmyfi.co\/pt-br\/embudo-de-marketing\/\" aria-label=\"More on Funil de Marketing: Como Otimizar a Jornada do Cliente\">Ler mais<\/a><\/p>\n","protected":false},"author":6,"featured_media":6350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-6349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funil de Marketing: Como Otimizar a Jornada do Cliente | OhmyFi<\/title>\n<meta name=\"description\" content=\"Saiba como criar um funil de marketing eficaz para atingir suas metas de convers\u00e3o, conseguir uma 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