The strategy of customer loyalty through WiFi marketing is one of the most effective trends when implementing marketing campaigns. If you know how to do this, you’ll not only attract new customers, but you’ll gain the trust and loyalty of the ones you already have. Do you want to know how WiFi Marketing loyalty strategies work?
Every time your customers or users connect to the free WiFi of your business they have to give some data, either from their social or personal networks and this information can be used in a positive way for your business.
Once the customers or users are verified, they will become part of your lists or databases, and with that comes the possibility of implementing customer loyalty strategies, how?
Customize welcome messages in your business. It is a very positive way to have a first contact with the client or if they have already visited us frequently, it will be a detail that they will appreciate. In addition, we can take the opportunity to offer them small welcome gifts, such as offers or other types of strategies.
You can use the WiFi marketing tool to make promotional campaigns of the products or services you want to sell. Although you should be careful, if we abuse this type of strategy, it can be very invasive for customers and generate the opposite effect.
Find out what their preferences are, interact with them and ask them questions about what they want to improve, the results will surprise you and help your business get better results.
Personalize their experience and allow them to communicate with your brand, ask them to rate the quality of your product or service, and show them how much you value their opinion. The best way to do this is to offer them a scoring questionnaire with numbers or stars and let him or her decide whether or not he or she wants to leave feedback.
Reward customers who frequently visit your business, who often interact with your brand or participate in your activities, who provide you with suggestions or leave reviews on your products or services. With WiFi Marketing you can identify who those customers are and what their behaviors are, how often they visit one or more points of your business.
Offer them a free service, product, or one-month subscription. It all depends on the business you run! They will appreciate it and you will surely become their first choice when buying the products or services you offer.
WiFi marketing not only makes you improve your business, but it also creates more satisfied customers, so your loyalty strategies will be much more effective and you will possibly gain many new customers.
If you are already offering free WiFi in your business and you are not yet taking advantage of it, contact us and discover all the benefits of WiFi marketing
Talk to us! And implement customer loyalty strategies with your business’ WiFi, fill out the form below and one of our specialists will contact you in the shortest possible time.
OhmyFi is a digital solution that turns WiFi into a powerful marketing tool so that brands can attract, retain, communicate and understand the behavior of their customers. Likewise, it helps you improve the user experience through the implementation of online platforms to boost the sales of your business to any region of the world.
Carrera 67 # 100-20, Piso 3
Bogotá – Colombia