The captive portal is the web page where users must go through to access any business’ Free WiFi and, before they connect, it informs users of the steps they must follow to be able to access the internet.
Through this “Captive portal” website, users can authenticate or register on the WiFi network using their personal data.
The captive portal is a marketing tool with which you can collect data and segment your users. Also, companies that provide free WiFi to their customers can collect very useful data and segment it to make their marketing campaigns more effective.
The great advantage of the captive portal is that when people connect to your WiFi you will be able to identify them, know their tastes or preferences, communicate with them and build loyalty.
In addition, when users connect, they agree to the terms and conditions of using your WiFi network. With this, companies will be able to send them commercial notifications, in compliance with the Habeas Data protection law.
Finally, the captive portal can be used to communicate, inserting advertising and other similar content that users will be able to see during their authentication process.
All information and data captured through the captive portal is stored in an OhmyFi analytics dashboard. A tool that you can access to see the statistics and details of customer data, allowing you to do data analysis and find out how to attract more customers.
In addition, it allows you to see the return on investment (ROI) of the WiFi network, determined by the contacts that were generated through WiFi each month, and the savings in advertising through the functionalities of the OhmyFi tool.
Thanks to these functionalities, you can create much more effective digital marketing strategies for your customers. As well as limiting the connection, bandwidth and dwell time of users or customers.
We use the captive portal when we want to digitally transform our businesses or companies and be much more profitable. The captive portal provides us with the following benefits:
With OhmyFi’s WiFi Marketing tool, you will have a Captive Portal, with which you will fill a database and your CRM with the following customer data:
Name
Language
Date of birth
Age
Sex
Country
And even your profile picture
All this, without making the customer or user type anything, and in strict compliance with the Habeas Data Protection Act. To do this, your customers will only need to connect to your Free WiFi with your Facebook, Google, X or LinkedIn account.
Take advantage of the free WiFi offered in your business to improve productivity, implement better digital marketing strategies and differentiate your business.
If you want to integrate a free WiFi network in a public place such as a mall, restaurant, shop or hotel, CONTACT US! We will make the WiFi of your business or company a powerful tool to get to know your customers better, communicate and improve your advertising, marketing and sales strategies.
OhmyFi is a digital solution that turns WiFi into a powerful marketing tool so that brands can attract, retain, communicate and understand the behavior of their customers. Likewise, it helps you improve the user experience through the implementation of online platforms to boost the sales of your business to any region of the world.
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Bogotá – Colombia