Communication strategies are one of the most effective ways to tell who we are, what we offer and what we can do for the client.
It is evident that one of the reasons why you may not be selling is because your audience is not aware of what you do and offer, they may not even know that you exist or maybe the message you send is not capturing the necessary interest to generate a purchase action.
So the development of a whole communication strategy, based on the knowledge of the customer that you can have with the WiFi marketing tool, makes it one of the most effective strategies that you can achieve for the fulfillment of the objectives in your company or business.
Communication strategies are tools that allow us to plan, in an organized way, the messages that we want to reach our users or customers. That’s why it is very important to have a detailed knowledge of the customers. Knowing who visits us, what their tastes and preferences are, make this type of communication strategy very relevant.
When planning, some aspects to keep in mind are:
In this way (organized and coherent), the image, brand or product of a certain company or business can effectively reach its target audience and generate conversions, according to their objectives.
To communicate effectively, it is important to understand and know the target of our products or services. And WiFi marketing allows you to know and discover what types of users or customers visit your business, what their tastes and preferences are. And profile them in such a way that you can take advantage of the full potential of communication strategies.
If you take advantage of all the information that can be captured through this powerful tool and carry out these strategies correctly, you will achieve the numbers you dream of in terms of sales (rest assured).
The knowledge you have of your users or customers will have a positive consequence on the implementation of your campaigns or communication strategies. In addition, you can influence people’s perception of your company, so it is important that your communication strategy is based on who you are and what you want to show your users or customers.
Nowadays, communication has become a strategic tool in the business world and its success depends a lot on its planning. Therefore, it is important to take into account several aspects.
Below, we’ll show you several steps you need to take to make your communication strategies successful.
To start developing a communication strategy, it is important to know the company’s environment and how much knowledge you have of your customers. That is, to have clear aspects such as:
You can rely on a SWOT analysis to fully understand the current situation of your business. It is clear that making a good strategic analysis of the company, brand, product, market, sector or competitor, helps us to understand what we are doing well or what aspects we can improve.
Goals are essential to achieve what you dream of with your brand. Once you know your company’s strengths and weaknesses, it’s the perfect time to define the goals of your communication strategies.
By setting your goals with a certain amount of time, you will have a defined course with which you can focus your efforts, strategy and investment.
To determine your communication goals, it’s key to keep this in mind:
Defining your target audience is essential to develop your communication strategies, since these will be the people to whom we will transmit the message and thus, motivate them to fulfill our purpose of the communication strategy (Generate purchases of our products or services)
Use WiFi marketing to get to know your customers as good as possible, and identify how to entice them, attract them, and make them fall in love with you. Use your WiFi networks to capture customer information, know the relevant information to optimize your marketing strategies and/or communication strategies.
With this marketing tool we can obtain information such as:
In addition, you can dig deeper and learn about aspects such as: what their tastes and preferences are, what they think of your brand or company, how they behave within the points of sale and the purchase motivators.
Understanding and knowing your customer’s profile is what will make your communication strategy connect with your ideal customer.
To develop a communication strategy, it is key to be clear about the resources we will invest, as well as to understand and prioritize those resources.
When we talk about resources, we are not only referring to the economic factor, but also to a team that collaborates in the development of your strategy and that will probably allow us to make quantum leaps and achieve the objectives we have set ourselves.
So it happens that if the CEO, or the person in charge of your strategy, does everything: pouring the coffee, designing the graphics, management and execution of the strategy. It’s probably going to take longer to achieve the goals we’ve set for ourselves.
And it is a fact that we can have very good ideas on how to make a communication strategy work, but it is necessary to keep in mind that everything has a cost. And that there must be a synergy or cooperation that allows us to achieve the objectives for each party independently.
That is why it is necessary to detail the resources that will be invested in communication strategies and this will depend on:
Successfully communicating the message we want to convey will depend a lot on how well we know our users or customers.
Many times we make the mistake of running campaigns and advertising without having properly planned a communication strategy. And as a result, the message does not reach you as we want it to, no one contacts you or if they do, it is not the type of customer you are interested in (Target customer)
To prevent this from happening to you, you can implement the WiFi marketing tool in your business. With this, you will get to know your customers better and have a basis with which you can send the right message and communicate your products or services in a more assertive way.
Once we know our customers or users and the objectives we want to achieve, it’s time to create campaigns and send specific messages for each of your target audiences.
Remember that customers don’t buy products or services, they buy solutions to their problems, needs, or wants. And by having much more information about your users or customers, you will not only be able to send the right message but also reduce the costs of your marketing campaigns by up to 60%.
Let’s recap: so far we have defined the objectives, we are clear about the importance of knowing our target audience and why it is important to establish a budget.
Now let’s see how to get the message across to our customers, so that the objectives we have set for ourselves are met. Remember to consider the scope of the budget.
Surely you are wondering how to carry out the different stages of our communication strategies and the reality is that there are several ways to promote your strategy and distribute your content. Let’s get to it 🙂
Through your business’s WiFi, you can communicate with your customers. According to the connection point of each user, specific advertising or content can be displayed, increasing effectiveness.
You will be able to create activities that encourage and motivate your customers to interact with your brand, giving them promotions, discounts and incentives on their purchases.
You can capture the interest of your customers with content that invites them to stay and continue to learn about our value proposition and promise. In this channel we can implement and integrate various tools and strategies that allow us to communicate and bring our target customers to them. These include:
Share, interact and engage with your customers through social media. Listen and observe what they are talking about, solve their doubts and ask them for their opinion. This will help strengthen your communication strategies and get you into their minds and hearts.
Implement communication strategies with your customers via email, SMS or WhatsApp. When customers register to our tool, they provide us with data and give us authorization to contact them and send them discounts, offers and promotions.
Detect who is influential in your industry and which are those characters that can influence your target audience. If you reach a collaboration agreement with them or get them interested in your brand, notoriety will be more than assured.
In addition, a good press release in the media could give your brand a lot of notoriety. Consider these options for your communication strategy, they will surely come in handy for your business.
Measure the results of each of the communication strategies, this will allow you to learn and draw very valuable conclusions. This will help you see which strategies are working best and which aren’t, and correct or make adjustments if necessary.
A great advantage of all the tools or strategies we have seen is that it allows us to measure based on the objectives we have set ourselves. Become obsessive about measuring your results, repeat and enhance the communication strategies that are working for you and discard, change or correct those that are not adding value to you.
Digital marketing is one of the most effective communication strategies out there today. And it is considered the preferred marketing strategy today, due to the large number of users on the internet that increase exponentially every day.
It is important to make it clear that digital marketing is very extensive and has many fields of action with which business objectives can be achieved. The inbound marketing we talked about earlier is one of the most important digital marketing strategies.
Let’s take a look at the most important strategies that can be implemented through inbound marketing:
Content marketing is perhaps one of the most desired strategies for companies. Its strategy is based on the generation of quality content to attract users and generate conversion or lead capture through this type of strategy.
Its importance lies in the fact that it can attract users organically. As a result, the cost of obtaining customers is relatively low.
It is a strategy used to keep in touch with the customer through email. Its investment cost is low compared to the benefit it offers us and it is one of the most effective marketing strategies.
Undoubtedly, one thing that the vast majority of people have in common today is that they belong to a social network. For this reason, social networks became very valuable tools for companies in order to meet their objectives.
By complementing this tool with WiFi marketing, we create a potential system, since the data you can have from your customers can be used to implement communication strategies on social networks more effectively.
Attracting customers and communicating effectively with them will depend mainly on a good communication strategy and the tools we use to enhance this.
If you manage to implement WiFi marketing in your business or company, you will be able to clearly see how your customers behave and know their tastes and preferences. Consequently, you will achieve an efficient communication with your target audience.
The fact that your customers understand what your brand stands for, what you offer and how you can help them solve their needs, will allow you to continue gaining customers exponentially and the possibility for your business to continue growing at the pace you want.
OhmyFi is a digital solution that turns WiFi into a powerful marketing tool so that brands can attract, retain, communicate and understand the behavior of their customers. Likewise, it helps you improve the user experience through the implementation of online platforms to boost the sales of your business to any region of the world.
Carrera 67 # 100-20, Piso 3
Bogotá – Colombia