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How to develop communication strategies with WiFi marketing?

Communication strategies are one of the most effective ways to tell who we are, what we offer and what we can do for the client.

It is evident that one of the reasons why you may not be selling is because your audience is not aware of what you do and offer, they may not even know that you exist or that the message you send is not capturing the necessary interest to generate a purchase action.

So the development of a whole communication strategy, based on the knowledge of the customer that you can have with the WiFi marketing tool, makes it one of the most effective strategies that you can achieve for the fulfillment of the objectives in your company or business.

What is a communication strategy?

Before developing communication strategies, let’s first look at what it is and how it complements WiFi Marketing.

Communication strategies are tools that allow us to plan in an organized way, the messages that we want to reach our users or customers. And there it is very important to have a detailed knowledge of the customers. Knowing who visits us, what their tastes and preferences are, make this type of communication strategy very relevant.

Aspects such as:

  • The Objectives
  • The Message
  • The actions to be taken
  • Tools & Variables
  • And execution times.

In this way (organized and coherent), the image, brand or product of a certain company or business can effectively reach its target audience and generate conversions, according to their objectives.

The Importance of Communication Strategies

To communicate effectively, it is important to understand and know the target of our products or services. And WiFi marketing allows you to know and discover what types of users or customers visit your business, what their tastes and preferences are. And profile them in such a way that you can take advantage of the full potential of communication strategies.

If you take advantage of all the information that can be captured through this powerful tool and carry out these strategies correctly, you will achieve the numbers you dream of in terms of sales (rest assured).

The knowledge you have of your users or customers will have a positive consequence on the implementation of your campaigns or communication strategies. In addition, you can influence people’s perception of your company, so it is important that your communication strategy is based on who you are and what you want to show your users or customers.

How to develop effective communication strategies?

Nowadays, communication has become a strategic tool in the business world and its success depends a lot on its planning. Therefore, it is important to take into account several aspects.

Below, we’ll show you several steps you need to take to make your communication strategies successful.

Analyze the current situation of your business or company

To start developing a communication strategy, it is important to know the company’s environment and how much knowledge you have of your customers. That is, to have clear aspects such as:

  • What is said about your brand or company?
  • Brand identity.
  • User or customer experience.
  • The Market and Trends
  • Competence

You can rely on a SWOT analysis to fully understand the current situation of your business. It is clear that making a good strategic analysis of the company, brand, product, market, sector or competitor, helps us to understand what we are doing well or what aspects we can improve.

Set business goals

Goals are essential to achieve what you dream of with your brand. Once you know your company’s strengths and weaknesses, it’s the perfect time to define the goals of your communication strategies.

By setting your goals with a certain amount of time, you will have a defined course with which you can focus your efforts, strategy and investment.

To determine your communication goals, it’s key to keep this in mind:

  • Why am I addressing the public?
  • What do I want to achieve?
  • Why do I want to get it?
  • And why is it necessary to do so?

Define your target audience

Defining your target audience is essential to develop your communication strategies, since these will be the people to whom we will transmit the message and thus, motivate them to fulfill our purpose of the communication strategy (Generate purchases of our products or services)

Use WiFi marketing to get to know your customers as well as possible and identify how to attract, conquer and fall in love with them. Use your WiFi networks to capture customer information, know the relevant information to optimize your marketing strategies and/or communication strategies.

With this marketing tool we can obtain information such as:

  • Name and surname
  • Age
  • Date of birth
  • Email
  • Cellular
  • Social network chosen to log in
  • Numbers of WiFi connections
  • Frequency of visits to the commercial premises or point of sale
  • Date on which the user registered
  • Access Point Name
  • IP address
  • Among others

In addition, you can dig deeper and learn about aspects such as: what their tastes and preferences are, what they think of your brand or company, how they behave within the points of sale and the purchase motivators.

Understanding and knowing your customer’s profile is what will make your communication strategy connect with your ideal customer.

Set a budget for your strategy

It is key to developing a communication strategy to be clear about the resources we will invest, as well as to understand and prioritize those resources.

When we talk about resources, we are not only referring to the economic factor, but also to a team that collaborates in the development of your strategy and that will probably allow us to make quantum leaps and achieve the objectives we have set ourselves.

It happens that if the CEO or the person in charge of your strategy does everything: he serves the reds, does the graphic design, the management and execution of the strategy. It’s probably going to take longer to achieve the goals we’ve set for ourselves.

And it is a fact that we can have very good ideas on how to make a communication strategy work, but it is necessary to keep in mind that everything has a cost. And that there must be a synergy or cooperation that allows us to achieve the objectives for each party independently.

That is why it is necessary to detail the resources that will be invested in communication strategies and this will depend on:

  • The size of your business
  • the utility you possess
  • And the needs and goals you want to achieve

Define the message you want to convey

Successfully communicating the message we want to convey will depend a lot on how well we know our users or customers.

Many times we make the mistake of running campaigns and advertising without having properly planned a communication strategy. And as a result, the message does not reach you as we want it to, no one contacts you or if they do, it is not the type of customer you are interested in (Target customer)

To prevent this from happening to you, you can implement the WiFi marketing tool in your business. With this, you will get to know your customers better and have a basis with which you can send the right message and communicate your products or services in a more assertive way.

Once we know our customers or users and the objectives we want to achieve, it’s time to create campaigns and send specific messages for each of your target audiences.

Remember that customers don’t buy products or services, they buy solutions to their problems, needs, or wants. And by having much more information about your users or customers, you will not only be able to send the right message but also reduce the costs of your marketing campaigns by up to 60%.

Select your communication channels

Let’s recap: so far we have defined the objectives, we are clear about the importance of knowing our target audience and why it is important to establish a budget.

Now let’s see how to get the message across to our customers, so that the objectives we have set for ourselves are met. Remember to consider the scope of the budget.

Surely you are wondering how to carry out the different stages of our communication strategies and the reality is that there are several ways to promote your strategy and distribute your content. Let’s get to it 🙂

Through your business’s WiFi, you can communicate with your customers. According to the connection point of each user, specific advertising or content can be displayed, increasing effectiveness.

You will be able to create activities that encourage and motivate your customers to interact with your brand, giving them promotions, discounts and incentives on their purchases.

You can capture the interest of your customers with content that invites them to stay and continue to learn about our value proposition and promise. In this channel we can implement and integrate various tools and strategies that allow us to communicate and bring our target customers to them. These include:

  • Inbound marketing. A strategy that consists of making the user be the one who finds you. To do this, we can work on SEO, content marketing and social networks.
  • Advertising. Create campaigns on Google Ads, Facebook Ads, Instagram, Twitter, LinkedIn… Although it is worth investing in this type of strategy, they are much more interesting when we can segment our target audience in detail and this is one of the great advantages that allows us to obtain a tool with WiFi marketing.

Share, interact and engage with your customers through social media. Listen and observe what they are talking about, solve their doubts and ask them for their opinion. This will help strengthen your communication strategies and get you into their minds and hearts.

Implement communication strategies with your customers via email, SMS or WhatsApp. When customers register to our tool, they provide us with data and give us authorization to contact them and send them discounts, offers and promotions.

Detect who is influential in your industry and which are those characters that can influence your target audience. If you reach a collaboration agreement with them or get them interested in your brand, notoriety will be more than assured.

In addition, a good press release in the media could give your brand a lot of notoriety. Consider these options for your communication strategy, they will surely come in handy for your business.

Establish your KPIs and measure the results of your communication strategies

Measure the results of each of the communication strategies, this will allow you to learn and draw very valuable conclusions. This will help you see which strategies are working best and which aren’t, and correct or make adjustments if necessary.

A great advantage of all the tools or strategies we have seen is that it allows us to measure based on the objectives we have set ourselves. Become obsessive about measuring your results, repeat and enhance the communication strategies that are working for you and discard, change or correct those that are not adding value to you.

Communication strategies you can implement through digital marketing

Digital marketing is one of the most effective communication strategies out there today. And it is considered the preferred marketing strategy today, due to the large number of users on the internet that increase exponentially every day.

It is important to make it clear that digital marketing is very extensive and has many fields of action with which business objectives can be achieved. The inbound marketing we talked about earlier is one of the most important digital marketing strategies.

Let’s take a look at the most important strategies that can be implemented through inbound marketing:

Content Marketing

Content marketing is perhaps one of the most desired strategies for companies. Their strategy is based on the generation of quality content to attract users and generate conversion or lead capture through this type of strategy.

Its importance lies in the fact that it can attract users organically. As a result, the cost of obtaining customers is relatively low.

Email marketing

It is a strategy used to keep in touch with the customer through email. Its investment cost is low compared to the benefit it offers us and it is one of the most effective marketing strategies.

Social Media Marketing

Undoubtedly, one thing that the vast majority of people have in common today is that they belong to a social network. For this reason, social networks became very valuable tools for companies in order to meet their objectives.

By complementing this tool with WiFi marketing, we create a potential system, since the data you can have from your customers can be used to implement communication strategies on social networks more effectively.

Conclusion of communication strategies

Attracting customers and communicating effectively with them will depend mainly on a good communication strategy and the tools we use to enhance this.

If you manage to implement WiFi marketing in your business or company, you will be able to clearly see how your customers behave and know their tastes and preferences. Consequently, you will be able to communicate efficiently with your target audience.

That your customers understand what your brand stands for, what you offer and how you can help them solve their need, will allow you to continue gaining customers exponentially and the possibility for your business to continue growing at the pace you want.